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Detroit Electric Abandoning Detroit Production Base for Sports Car

Maker may still turn to Motor City for later models.

by on Mar.31, 2014

CEO Albert Lam with a prototype of the Detroit Electric SP:01 battery sports car. The car will now be built in Holland instead of Detroit.

Call it Not-So-Detroit Electric, apparently. Already a year late in plans to produce a $135,000 limited-edition sports car, the start-up firm says it will turn to Holland to produce its little SP:01 model starting later this year.

But the company still hopes to return to the Motor City when it launches a more mainstream, battery-powered sedan later in the decade.

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Named after a Michigan-based battery-car company that folded during the Great Depression, Detroit Electric was introduced by Hong Kong businessman Albert Lam, a former Apple executive, during a splashy news conference nearly a year ago. At the time, he admitted the project walked a fine line “between sanity and insanity,” and would be a challenge to get into production. (more…)

Resurrected Detroit Electric Reveals Big Plans for Battery-Car Market

“The realization of a dream.”

by on Apr.04, 2013

CEO Albert Lam pulls the covers off the new Detroit Electric SP:01 sports car.

Detroit has become home to a fourth U.S. automaker, albeit one with modest if promising ambitions to do things quite differently from the familiar Big Three.

Reviving a brand name that last built cars nearly three-quarters of a century ago, a small group of automotive and consumer electronics veterans have resurrected the old Detroit Electric badge and promise to have their first new product, the SP:01 sports car, in production by late this coming summer.

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Made of exotic lightweight materials including bonded aluminum and carbon fiber, officials promise the Detroit Electric SP:01 will be the fastest battery-electric vehicle, or BEV, on the market, launching from 0 to 60 in 3.7 seconds and topping out at 155 mph. They also promise a range of up to 180 miles per charge.

And while the first offering will carry a steep price, $135,000 before federal and other credits, the start-up maker is promising to follow up with four more mainstream models, including two due next year that will come in at barely a quarter of the SP:01’s price.