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Driving Digital: In-Car Tech Sales to Top $9 Billion

Ford CEO Alan Mulally will anchor CES 2010, consumer electronics’ annual extravaganza.

by on Sep.21, 2009

“Sales of in-vehicle technologies are expected to top $9.3 billion this year,” notes Gary Shapiro, President of the Consumer Electronics Association.

“Sales of in-vehicle technologies are expected to top $9.3 billion this year,” says Gary Shapiro, President of the Consumer Electronics Assn.

From cheap, aftermarket navigation systems, to the 2200-watt multimedia/audio system in the new Bentley Mulsanne, the car is becoming the mobile equivalent of office or living room, with in-vehicle technology sales pushing past $9 billion this year, despite the economic downturn, according to an industry trade group.

It’s probably no surprise, then, that senior auto industry officials have served as keynote speaker at the electronics industry’s top trade show, for the last four years.  And Ford CEO Alan Mulally, who was keynoter at the 2009 Consumer Electronics Show, will return as opening speaker at the January 2010 CES.

Your Automotive New Source!

Your Automotive News Source!

“We’re seeing the convergence of the technology and auto industries,” noted Gary Shapiro, president and CEO of the Consumer Electronics Association, which operates CES, the biggest trade show held in Las Vegas, each year.

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