Cadillac isn’t content largely sitting on the sidelines in what is rapidly becoming the world’s largest luxury car market. But until recently, it was a relatively insignificant player in China, the Asian nation’s high-line consumers focusing primarily on European products from the likes of BMW, Mercedes-Benz and Bentley.
Already struggling to regain its role as a leader in the U.S., Caddy has some aggressive plans to gain ground in China – and it certainly doesn’t hurt that its parent, General Motors, is the booming Asian market’s number one manufacturer.
Among the key steps Cadillac has planned, it will soon begin producing several key products in China including the all-new XTS flagship, a move that will sidestep tariffs China recently raised on U.S.-made luxury vehicles. But the maker also plans to ramp up the pace of new model introductions and some of those products could very well be designed specifically with China in mind – much as sibling GM brand Buick has been heavily influenced by its large presence in China.