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Posts Tagged ‘advertising editorial’

Arianna Huffington: Newshound to Toyota Shill?

Huffington Post founder stars in automotive ad.

by on Jul.20, 2012

Huffington Post Publisher Arianna Huffington does a pitch for Toyota on TechCrunch.

In recent years, the Huffington Post has gone from being a minor sideshow on the web to one of the Internet’s most popular sources of news, especially after founder Arianna Huffington sold her firm to wounded tech giant AOL.

But now the news site’s publisher has decided to work on the other side of the aisle, Huffington unexpectedly appearing in an Internet ad for Toyota.  The spot, dubbed “Becoming Fearless,” has so far had limited play – running on the website — but it is nonetheless raising some serious concerns about the way the Web has blurred the boundaries between editorial and advertising.

The Last Word!

“I see it as extremely unusual,” said Charles Eisendrath, director of the Knight Wallace Fellows journalism program at the University of Michigan. “If she’s going to pitch Toyotas it’s a first that I know of in the publishing business.”


Burgess Returns to Detroit News

Outspoken autowriter resumes critic role after paper’s apology.

by on Mar.24, 2011

Detroit News auto critic Scott Burgess during an appearance on Auto Line Live.

Scott Burgess, the often-outspoken auto writer who quit after his critical review of the Chrysler 200 was censored by the Detroit News, has returned to the paper following its decision to apologize to readers and the reporter.

A former correspondent for the U.S. military’s Stars and Stripes, Burgess resigned, a week ago, when the Detroit News told him to soften a Chrysler review that had appeared in print before it was copied onto the paper’s website.  Initially, Burgess agreed but then decided to resign due to what he felt were the unacceptable reasons behind the editorial changes.

In a weekend mea culpa, News Editor and Publisher Jonathan Wolman agreed that it was inappropriate for editorial policies to be dictated by an angry advertiser.  He offered an apology to both readers and Burgess.  (For more, Click Here.)

Fun to Read!

It is still not clear which advertiser initially pressured the paper for changes, though sources say it was not Chrysler.  Indications are that it was a Chrysler dealer worried about the impact of Burgess’ critique on already soft demand for the new Chrysler compact.