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Volvo Captures Auto Ad of the Year

Audi and Toyota also take top honors.

by on Jan.14, 2015

This Volvo Truck ad with action film star Jean-Claude Van Damme doing the splits while perched on two trucks driving in reverse won auto ad of the year.

Forget the rocks and trees, or SUVs trampling across the meadows, and ignore the fast-talking salesman pitching a deal too good to be true. Occasionally, just occasionally, an automaker’s creative team really does come up with an ad so compelling that you might want to watch it more than the show it is sponsoring.

Honoring standout ads, whether on TV, the Internet, billboards, or in print, is the mission of the non-profit One Club, which sponsored the One Show Auto Advertising Awards presented as a wrap-up to two days of media previews at the North American International Auto Show.

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Humor is a universal theme, it seems, often helping us poke fun at ourselves. Audi was one of the winners in the broadcast category, its TV spot, called “Scripted Life,” likely to resonate with anyone who has felt like they are forced to conform too much. (more…)

Marty’s Marketing Minutia:

Hellos, Farewells, and Hail Hearties

by on Apr.01, 2011

David E. Davis, photo courtesy Martyn Goddard.

DED, Jr., RIP

As others, far more literate than I, have written and attested these past sad days of remembrance, David E. Davis, along with his automotive accomplishments, was the epitome of a bon vivant, raconteur and boulevardier, the personification of the Renaissance man and a damned good friend.

David E. and I first met at Campbell-Ewald in the early ‘70’s when he was the creative director and I was a suit but we hit it off. He suffered all suits poorly. So I must assume he took pity on me. If DED didn’t like an interoffice memo one of two rubber stamps would be stamped and returned. One said Bull Shit the other Don’t Patronize Me. Wish now I’d saved mine.

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After both of us moved on to entrepreneurial endeavors, our paths seldom crossed but were highlighted when we met in London at Turnbull and Asser while both of us were ordering shirts. Then, ten years ago, after my first ad review column appeared in Automotive News, he called complimenting me on the new career. And thus began a regular series of lunches and dinners in Ann Arbor to discuss today and tomorrow but seldom sad or bad yesterdays along with tidbits about good friends, former colleagues, superb wines, great cars and the wonders of bespoke clothing and fine shirts.

 

Along with countless others I will miss him.

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