Forget the rocks and trees, or SUVs trampling across the meadows, and ignore the fast-talking salesman pitching a deal too good to be true. Occasionally, just occasionally, an automaker’s creative team really does come up with an ad so compelling that you might want to watch it more than the show it is sponsoring.
Honoring standout ads, whether on TV, the Internet, billboards, or in print, is the mission of the non-profit One Club, which sponsored the One Show Auto Advertising Awards presented as a wrap-up to two days of media previews at the North American International Auto Show.
Humor is a universal theme, it seems, often helping us poke fun at ourselves. Audi was one of the winners in the broadcast category, its TV spot, called “Scripted Life,” likely to resonate with anyone who has felt like they are forced to conform too much. (more…)