Like a sinking ship, the pieces of the Detroit ad community have been breaking off and plunging beneath the waves, in recent months. After losing the Chrysler account, BBDO closed its Detroit office. Chevrolet has pulled a large chunk of business away from its long-time partner Campbell-Ewald and could cut the ties entirely.
What’s left? Well, even the publications that long covered the Detroit ad community in detail seem to be giving up.
At a Detroit Auto Show event, the resident rumor was, “Have you heard that Jean Halliday is no longer with Ad Age?” Dumbfounded I had not. But upon checking learned that the long-time Advertising Age journalist was cut, after 13 years, along with three other reporters.