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Posts Tagged ‘acura tlx’

Acura Chief Accavitti Unexpectedly Exits

New Acura boss is veteran designer Jon Ikeda.

by on Jul.28, 2015

Mike Accavitti with a prototype Acura TLX at its preview during the 2014 Detroit Auto Show.

With sales growing well ahead of the industry overall, everything seemed to be going right for Acura boss Mike Accavitti. But the industry veteran has unexpectedly exited the Japanese luxury brand, parent Honda Motor Co. offering no explanation for his departure.

Accavitti will be succeeded by Jon Ikeda, who had served as head of Honda’s U.S. R&D operations and who was trained as a designer before joining Honda in 1989.

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“Jon Ikeda brings tremendous knowledge and talent to Acura,” John Mendel, executive vice president of American Honda, said in a statement. “From deep R&D experience with the brand, he has emerged as the ultimate advocate for Acura and has built a record of solid achievement and success.”

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Acura Spends Record Cash to Promote New TLX

Maker looking to revive brand image with new ads.

by on Aug.11, 2014

Acura is promoting the 2015 TLX on Jerry Seinfield's webshow, "Comedians in Cars Getting Coffee."

With the launch of the new 2015 TLX, Acura new advertising campaign must pull double duty. Not is not only launching a new car, but also it needs restore the company’s reputation as a top-flight luxury carmaker.

Mike Accavitti, senior vice president and general manager, said the advertising blitz comes at a critical time for Acura’s passenger car line. Sales of Acura passenger cars dropped 55% in July and are down 34% for full year.

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The campaign will debut Aug. 17, and Accavitti declined to say how much Acura will spend on the initiative “for competitive reasons,” but it will easily be the most expensive ad campaigns ever mounted by the Acura. (more…)

Acura Betting on Biggest Ad Blitz Ever for New TLX

Critical launch comes later this month.

by on Aug.04, 2014

Acura launches an ad blitz for the new TLX this month.

Counting on the all-new midrange TLX sport sedan to reverse years of weak sales, Acura will launch the largest and most expensive  advertising blitz in the brand’s history.

The move could be critical for the Honda luxury marque, Acura sales tumbling 17.6% in July despite the addition of several recent sedans, the base ILX and flagship RLX. The TLX targets what Acura’s top executive Mike Accavitti has described as the “sweet spot” of the luxury market. But the challenge is to reach potential buyers who have largely written off the brand.

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Acura will reveal its new ads this coming Friday – though it is already pitching the car in Canada by emphasizing performance and spirited driving. The American campaign will go live in mid-August, Accatti said, even as the maker and its motorsports partner, Real Time Racing, hope to build buzz with a track version of the TLX sedan.

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Honda Rides Strong Asian Sales to $1.94 Billion Profit

US sales drop 6% during most recent quarter.

by on Jul.29, 2014

Honda's North American sales were down 6% in the most recent quarter due, in part, to a sluggish start to Fit production in Mexico.

Despite a sales decline in its largest market, North America, Honda posted a $1.94 billion (198 billion yen) operating profit last quarter by cutting costs and expanding sales in other markets, particularly Asia.

The company’s net income jumped 20% while its sales rose just 5%, the company reported. Honda benefitted from the final push of vehicles on back order due to a rush of sales that came before a sales tax hike on April 1.

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Sales in North America, which accounts for about half of Honda’s revenue, fell nearly 1% through the first six months of the year and 6% for the second quarter of the calendar year, which is the maker’s first quarter. (more…)

Acura Going All-In with New TLX

New sport sedan sees largest launch ever for struggling luxury brand.

by on Jul.14, 2014

The new 2015 Acura TLX targets the performance sport sedan market once a stronghold for the old Legend model.

Acura is playing its new TLX sports sedan like a winning poker hand, going all-in on the mid-range model it is launching for 2014.

It may not have any other choice. Despite the strong reception given the Honda subsidiary’s redesigned MDX sport-utility vehicle this year, Acura has continued to struggle with the rest of its line-up, its sedans, in particular, posting double-digit sales declines. But it’s confident that it finally has the right cards in place to ante up with the biggest launch campaign in its 30-year history.

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“We’re very excited about what the TLX will bring us,” said Mike Accavitti, the executive recently appointed to head Acura, which is gaining more independence from its parent brand in a bid to reverse years of weak sales.  Replacing the old TL model, Accavitti promised that the new TLX “is positioned in the sweet spot of the sedan market. It has the right stuff to put us back in the performance sedan game.”

Acura better hope so.

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Acura MDX Sales Set Record – But Passenger Cars Remain a Problem

Japanese luxury brand bills MDX as best-selling 3-row ute ever.

by on Jul.11, 2014

The 2014 Acura MDX has readily outsold all its competitors in the three-row luxury SUV category.

With sales up more than 68% so far this year, Acura is billing its MDX as the best-selling three-row luxury SUV ever. The redesign has clearly clicked with consumers, but the MDX has been a hot-seller ever since its introduction 15 years ago, topping all other three-row competitors every year since 2002.

That’s the good news for Acura, but there’s also plenty of bad. Despite introducing several new passenger cars in recent years, including its entry-level ILX and flagship RDX, Acura’s passenger cars simply aren’t cutting it with consumers.

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So, despite the surge in sales of the brand’s big SUV, Acura’s overall volume slumped 18.6% in June, making it one of the few brands to report a decline as the U.S. car market continues its recovery.

“MDX is the clear benchmark in its class,” crowed the Acura Division’s General Manager Mike Accavitti, proclaiming that “Luxury car buyers have spoken.”

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New Boss Aims to Transform Acura into Luxury Leader

New products, new technologies needed to get "butts in seats."

by on Apr.24, 2014

Mike Accavitti with a prototype Acura TLX.

Considering the cost of bringing a car to market, every new vehicle is important, but few more so than the 2014 Acura TLX making its first public appearance at the New York Auto Show this week.

Acura has scored a pair of solid hits with its two SUV models, the RDX and bigger MDX, but as the third sedan in the Acura line-up, the TLX is meant to fill a critical gap between the Japanese maker’s entry-level ILX and its recently added flagship, the RLX.  It’s no easy challenge, going up against a range of major competitors such as the Mercedes-Benz E-Class, BMW 5-Series and Lexus GS lines.

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The TLX is “critically important,” suggests Mike Accavitti, the long-time Chrysler executive who was recently named head of the Acura division. “We have to start somewhere,” he adds.”

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New Acura TLX to Debut at NY Auto Show

Deja vu all over again?

by on Mar.20, 2014

The "prototype" 2015 Acura TLX during its debut at the Detroit Auto Show in January. Look for minor changes in the production model.

Don’t be surprised if you get a sense of déjà vu all over again – as Yogi Berra liked to say – when you get to the New York Auto Show next month.

Yes, you’ve seen that Acura TLX before.  Well, almost but not quite.  Honda’s upscale marque gave us a look at a “prototype” during the Detroit Auto Show a couple months back.  That’s a common practice for Honda which has been very effective at double-dipping into the 24-hour news cycle.

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Expect to see a few minor tweaks as we go from prototype to production – such as the row of LED lights fused to the base of each sideview mirror — but the basic shape is going to be largely the same as what was revealed in the Motor City.  “The TLX will serve as the backbone of the Acura sedan line-up,” said Mike Accavitti, Acura’s new brand boss, so the maker is intent on getting it right with what will soon become the middle model in its three sedan line-up.

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It’s All in the Concept: Show Cars Pack Them in at NAIAS

But what you see might soon be what you get.

by on Jan.16, 2014

Kia's GT4 Stinger Concept was developed in a bid to enhance the Korean carmaker's image.

It’s all in the concept – at least for many automotive show-goers who can’t wait to check out the latest concept vehicles that are on display at this year’s North American International Auto Show.

Nearly a dozen new ones are making their debut this year.  Some, like the new Toyota FT-1, are pure fantasy, designed to stretch the minds of automotive designers and the public alike.  Others, like the Acura TLX Concept, are thinly disguised production vehicles that will reach showrooms in a matter of months.

What a Concept!

“They’re one of the best reasons to come to a show like this,” said Charlie Vogelheim, a California journalist who stuck around after the official NAIAS Media Days this week to get a second, more casual peek at some of the vehicles making their debut in Detroit.

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Acura Fills a Big Gap with 2015 TLX

New model to launch first in race trim.

by on Jan.14, 2014

Mike Accavitti, senior vice president of American Honda Motor, Co., introduced Acura's TLX in Detroit.

Officially, Acura is calling it a “prototype,” but the reality is that the new TLX debuting at this year’s North American International Auto Show will be showing up in Acura showrooms by mid-year. In fact, a racing version of the 2015 Acura TLX will be ready to roll even sooner.

And Honda’s luxury division can’t wait. Though it was the original Japanese luxury carmaker, Acura has been struggling to break into the first tier of upscale brands in recent years.  It’s done a credible job with its crossover-utility vehicles, the strong-selling RDX and MDX models, but it can use a boost on the traditional passenger car side of the sales charts.

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That’s where the 2015 Acura TLX comes in.  Make that “fills in.” The new model replaces the largely forgotten TSX and more precisely delivers the sort of midrange size, performance and features needed to slot between the current entry-lux Acura ILX and flagship RLX sedans. (more…)