It may be the single most consistently derided design feature for any brand on the market in recent years, but while the new head of Acura design admits the maker went “overboard,” the Japanese luxury brand won’t entirely abandon “the beak.”
That’s the derisive term that critics routinely used to describe the chrome, V-shaped shield that dominates the face of most recent Acura models, such as the TL sedan and MDX crossover. The distinctive feature has been toned down slightly on the maker’s latest additions, including the all-new ILX, however.
“We concede that we went a little overboard at some points,” conceded Toshinobu Minami, the new design director for Honda’s luxury brand, in an interview with Automotive News. He blamed this styling mis-cue on some “pretty bad feedback” the maker got after introducing what Acura then described as its “keen edge” styling theme in 2008.