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Honda Recalling 250,000 Vehicles for Braking Problems

Campaign targets Pilot, two Acura models.

by on Mar.14, 2013

The 2005 Acura MDX is one of three models targeted by Honda's latest recall.

Honda continues to be plagued by safety-related problems that have resulted in it being at the top of the automotive recall list in recent years – the latest announcement targeting 250,000 vehicles sold worldwide due to potential brake problems.

More than 180,000 of the vehicles impacted by the new recall were sold in the United States through both the flagship Honda, as well as the upscale Acura, brands.  Some of the vehicles were sold in Japan, Canada, Mexico and other parts of the world, according to the maker.

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According to Honda, “If ann electrical capacitor on the VSA control unit was damaged during manufacture, the VSA system could malfunction and apply a small amount of brake force for a fraction of a second, without any input by the driver.”


Acura Unveils New RLX “Flagship” Concept

Offers new hybrid torque-vectoring technology.

by on Apr.05, 2012

The new Acura RLX flagship will be offered with a high-tech torque vectoring system.

Acura continues its efforts to reposition itself as a major luxury player, rather than an upscale also-ran, with the NY Auto Show unveiling of the all-new RLX “flagship.”

The new model  compliments several other recent product roll-outs, acting as the top-line counterpart to the new Acura ILX entry-luxury sedan.  The RLX, which upgrades the aging RL model, largely abandons the Acura brand’s much-maligned “beak” grille while introducing a more powerful engine family that includes a high-tech way of shifting torque to help steer through corners.

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The new model is the centerpiece of a design and engineering strategy that American Honda calls “human-centered engineering,” or as CEO Tetsuo Iwamura puts it, “man-maximum/machine-minimum.”

Though roughly the same size, the styling of the new RLX is more sporty and up-market than the outgoing RL – as well as most other recent Acura entries with the exception of the NSX supercar concept the maker previewed at the Detroit Auto Show last January.


Acura Plans Major Brand Makeover

New NSX concept will share Detroit stage with next RDX and all-new ILX.

by on Dec.12, 2011

Acura will get a new face, and you'll see a lot less of the "shield" grille going forward.

Struggling to remain relevant in the increasingly competitive luxury car market, Acura will pull the wraps off three new models at next month’s Detroit Auto Show that will quite literally introduce a new face for Honda’s high-line brand.

The three offerings will cover the broad range of the future Acura line-up, with a long-awaited remake of the NSX supercar, an all-new entry-luxury sedan, dubbed ILX, and a prototype 5-passenger SUV that’s a thinly disguised version of the 2013 RDX crossover.

The three models will all but do away with the controversial “shield” grille used on today’s Acura models as the maker searches for a more appealing yet equally distinctive design language.  They will also begin the brand’s new push to position itself as the luxury segment’s fuel economy leader.

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In a background briefing, company officials said their goal is to regain the relevance Acura had in its early years when it was the first and only Japanese luxury brand. “The reality is while Acura started out as a luxury leader we didn’t capitalize on our brand,” acknowledged Jeff Conrad, Vice President of Acura Sales.


Revolution on Wheels: Honda’s New Hybrid SH-AWD System

Maker looking to transform its powertrain line-up.

by on Dec.08, 2011

Honda is coming up with a 3-motor hybrid version of its SH-AWD system

It’s been a tough year for Honda: earthquakes, tsunamis, floods, production shortages.  And bad reviews.  The maker has taken a series of dings from the likes of Consumer Reports, no less, which panned its latest Civic model.  In some ways, that’s worse than the sharp downturn in Honda earnings in recent months. spent the better part of a week with mid-level and senior executives, all the way up to President and CEO Takanobu Ito to get an inside look at the company’s turnaround plans – which include a rapid fix of the much-maligned new Honda Civic.  But much of the effort revolves around a dramatic transformation of the Honda powertrain line-up. This is, after all, a company that likes to say it’s in the business of building engines, first and foremost.

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The new line-up includes both advanced gasoline and alternative propulsion systems – one of the most intriguing being a gas-electric version of Honda’s innovative Super Handling-All-Wheel-Drive system, or SH-AWD, a 3-motor system that we had a chance to take for the proverbial spin on the Twin-Ring Motegi race track a few hours outside Tokyo.