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Posts Tagged ‘acura new york auto show’

New Acura TLX to Debut at NY Auto Show

Deja vu all over again?

by on Mar.20, 2014

The "prototype" 2015 Acura TLX during its debut at the Detroit Auto Show in January. Look for minor changes in the production model.

Don’t be surprised if you get a sense of déjà vu all over again – as Yogi Berra liked to say – when you get to the New York Auto Show next month.

Yes, you’ve seen that Acura TLX before.  Well, almost but not quite.  Honda’s upscale marque gave us a look at a “prototype” during the Detroit Auto Show a couple months back.  That’s a common practice for Honda which has been very effective at double-dipping into the 24-hour news cycle.

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Expect to see a few minor tweaks as we go from prototype to production – such as the row of LED lights fused to the base of each sideview mirror — but the basic shape is going to be largely the same as what was revealed in the Motor City.  “The TLX will serve as the backbone of the Acura sedan line-up,” said Mike Accavitti, Acura’s new brand boss, so the maker is intent on getting it right with what will soon become the middle model in its three sedan line-up.

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Acura Pushing For 45% Sales Growth in 2012

Maker betting on new ILX, redesigned RDX for big surge.

by on Mar.23, 2012

The 2013 Acura ILX will be a critical piece of the brand's turnaround strategy.

After years of struggle, Japan’s first luxury car brand is forecasting a 45% surge in demand this year that will help it challenge top-tier rivals.

Acura officials say they’re counting on new and updated models – notably the entry-luxury ILK sedan and redesigned RDX crossover — to provide the moment that will boost sales to 180,000 for the year.  An all-new flagship scheduled to debut at the New York Auto Show next month should also add momentum.

Insight!

“This is where we think we would have been” were it not for the impact of last year’s Japanese earthquake and tsunami, said Acura marketing chief Jeff Conrad.

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