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Posts Tagged ‘Acura MDX’

Trucks Carrying the Load for Honda

New Ridgeline pickups, SUVs responsible for surging sales, profits.

by on Aug.03, 2016

A scene from a new Honda Ridgeline ad.

When it first began rolling into the U.S. market nearly five decades, Honda put the emphasis on pint-sized products like the 600 minicar. The brand was barely noticed by American motorists until the twin oil shocks of the 1970s put fuel economy high on the priority list.

A new series of ads Honda is launching this week shows how much times have changed once again. Dubbed the “Power of Ridgeline,” the campaign focuses on Honda’s recently relaunched midsize pickup. While Honda continues to offer American buyers downsized models like the Fit, HR-V and Civic, it has reason to be focusing on the truck side of its line-up.

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Overall, American Honda reported a 4.4% increase in sales for July, running ahead of a U.S. market that some fear is beginning to slow down after six years of rapid growth. But that only tells a part of the story, for it was the truck side of the line-up that propelled Honda’s strong showing last month, models like the Ridgeline, CR-V and Pilot up 12.2% year-over-year.


Honda Upping its Truck Game

Maker expanding MDX production to 2nd plant, more to follow.

by on Feb.11, 2015

The 2014 Acura MDX has readily outsold all its competitors in the three-row luxury SUV category.

The only one of the major Japanese automakers not to offer a full-size pickup, Honda has long seemed reluctant to enter the lucrative truck market. But with buyers snapping up its SUVs and crossovers as fast they roll off the assembly line, Honda is finally getting serious.

It will introduce two utility vehicles at the Chicago Auto Show this week, a complete remake of the Honda Pilot, as well as an update of the Acura RDX. And, the maker says, it will invest $85 million to expand production of the bigger Acura MDX to a second plant in East Liberty, Ohio.

Keep on Truckin'!

Honda’s U.S. growth “will be driven heavily by our light truck business, such as HR-V and Pilot,” Executive Vice President John Mendel said during a Wednesday morning teleconference.


VW’s New Touareg Outfitted to Fit in with High-End SUVs

Maker’s sport-ute gets facelift, new technology.

by on Dec.08, 2014

Volkswagen is looking to compete in the high-end SUV market with a freshened Touareg that includes a boatload of safety and convenience technologies.

Volkswagen of America had been rolling along toward some ambitious sales targets when a decided shift away from cars to crossovers and sport utility vehicles robbed it of its forward momentum and put more pressure on its own SUVs, such as the Touareg.

While facing competition from SUVs such as the Jeep Grand Cherokee, Mercedes-Benz ML and Acura MDX, which have been overhauled in the last couple of years, VW still believes the Touareg can still hold its own.

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For 2015, the Touareg gets facelift, an optional driver assistance package and a refreshed interior with new convenience features. The Touareg also retains its sturdy vehicle dynamics, which deliver solid ride and handling under a variety of driving conditions thanks to well-tuned suspension, brakes and steering. (more…)

Acura Betting on Biggest Ad Blitz Ever for New TLX

Critical launch comes later this month.

by on Aug.04, 2014

Acura launches an ad blitz for the new TLX this month.

Counting on the all-new midrange TLX sport sedan to reverse years of weak sales, Acura will launch the largest and most expensive  advertising blitz in the brand’s history.

The move could be critical for the Honda luxury marque, Acura sales tumbling 17.6% in July despite the addition of several recent sedans, the base ILX and flagship RLX. The TLX targets what Acura’s top executive Mike Accavitti has described as the “sweet spot” of the luxury market. But the challenge is to reach potential buyers who have largely written off the brand.

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Acura will reveal its new ads this coming Friday – though it is already pitching the car in Canada by emphasizing performance and spirited driving. The American campaign will go live in mid-August, Accatti said, even as the maker and its motorsports partner, Real Time Racing, hope to build buzz with a track version of the TLX sedan.


Acura MDX Sales Set Record – But Passenger Cars Remain a Problem

Japanese luxury brand bills MDX as best-selling 3-row ute ever.

by on Jul.11, 2014

The 2014 Acura MDX has readily outsold all its competitors in the three-row luxury SUV category.

With sales up more than 68% so far this year, Acura is billing its MDX as the best-selling three-row luxury SUV ever. The redesign has clearly clicked with consumers, but the MDX has been a hot-seller ever since its introduction 15 years ago, topping all other three-row competitors every year since 2002.

That’s the good news for Acura, but there’s also plenty of bad. Despite introducing several new passenger cars in recent years, including its entry-level ILX and flagship RDX, Acura’s passenger cars simply aren’t cutting it with consumers.

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So, despite the surge in sales of the brand’s big SUV, Acura’s overall volume slumped 18.6% in June, making it one of the few brands to report a decline as the U.S. car market continues its recovery.

“MDX is the clear benchmark in its class,” crowed the Acura Division’s General Manager Mike Accavitti, proclaiming that “Luxury car buyers have spoken.”


First Look: 2014 Acura MDX

New front-drive model targets Sunbelt markets.

by on Mar.27, 2013

The next-generation Acura MDX now offers front-wheel and all-wheel drive.

Few models have been more important to Acura than its original crossover, the MDX, and the Honda luxury division clearly expects more big things from the three-row CUV it has launched at this year’s New York Auto Show.

Based on an entirely new platform, the next-generation MDX will take aim at a broader audience by adding a front-drive model for the first time, along with the familiar all-wheel-drive version of the crossover. That could expand the appeal of the MDX in Sunbelt markets where it hasn’t been a strong factor until now.

“Building on the award-winning dynamic performance of the previous model, the third-generation MDX adds new levels of luxury comfort, family functionality and fuel efficiency to once again set the luxury SUV benchmark,” declared Jeff Conrad, vice president and general manager of Acura Sales.

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Set to go on sale this coming summer, Acura promises the 2014 MDX will offer a more versatile and luxurious cabin, better fuel economy and what Honda engineers describe as “enhanced dynamic performance,” which means it’s supposed to be easier and more fun to drive.


Acura to Reveal 2014 MDX at NY Auto Show

Longer wheelbase, richer content.

by on Mar.20, 2013

The Acura MDX Prototype made its debut in January at the Detroit Auto Show.

Few models have been more important to Acura than its original crossover, the MDX, so expect the maker to pull out all the stops when it unveils the production version of the three-row CUV at the New York Auto Show next week.

The 2014 Acura MDX will be the latest in a series of critical rollouts designed to revitalize the long-lagging Japanese luxury brand. It will reach showrooms in the wake of the Honda luxury brand’s launch of both the entry ILX model and its all-new flagship, the Acura RLX.

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And like the RLX, you can expect to see the maker add a wide array of new safety and infotainment features – while also downsizing the oft-criticized chrome shield grille that detractors have dubbed the “beak.”


First Look: 2014 Acura MDX Prototype

What you see is (mostly) what you'll get.

by on Jan.15, 2013

Acura is calling it a prototype but it's largely what you can expect from the 2014 MDX.

One of Acura’s most popular vehicles, the 2014 Acura MDX, made its world debut in prototype form today at the 2013 North American International Auto Show, showing off a new, stylish appearance and a large suite of advanced technology features.

As is typical of Acura and its parent Honda, the thinly disguised show car will be back in production trim – soon enough to be rolling into showrooms for the 2014 model-year.  The basic layout of the third-generation crossover will carry over, the MDX offering room for seven and both all-wheel-drive and front-wheel-drive layouts.

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“Our goal is to advance on MDX’s already great dynamic performance while improving fuel economy and luxury comfort,” said Mike Accavitti, vice president of national marketing operations. “Building on the great momentum we established in 2012 with the launch this year of our flagship RLX, followed later this year by a terrific new luxury SUV in MDX we are very excited about the direction of the Acura brand. And we are truly looking forward to a great 2013,” he said.


Honda Will Build Accord Hybrid in U.S.

Marysville, OH plant to add 50 jobs, 95,000 square-feet.

by on Jan.10, 2013

Honda will offer both a conventional hybrid and this plug-in version of its latest Accord sedan.

Honda’s oldest U.S. assembly plant will take on production of the maker’s newest gas-electric model when the Accord Hybrid goes into production in Marysville, Ohio later this year.

The move comes as part of a major shift in strategy by Honda, which like its Japanese rivals has traditionally retained production of its most technologically advanced models for its home island plants.  The Accord Hybrid Sedan will become the third of Honda’s latest gas-electric vehicles to go into production in North America, following the Civic Hybrid and Acura ILX Hybrid models.

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Honda will spend $23 million to upgrade the Marysville plant and add an estimated 50 new “associates” to handle the new model. The factory will add a new 95,000 square-foot facility specifically for the Accord Hybrid.


Acura Planning to Show MDX Prototype

“Concept” likely to be production-ready – and introduce new electric AWD system.

by on Dec.13, 2012

A sketch of the new Acura MDX "prototype."

Acura will turn to the upcoming Detroit Auto Show to reveal a new prototype of its MDX crossover-utility vehicle. Sources tell it may also use the opportunity to reveal an all-new electrically enhanced all-wheel-drive system that will go into production with the next-generation crossover.

For its part, the maker isn’t saying much about the new MDX. Beyond providing a sketch of the prototype, it suggests in a release that the 2014 model will adopt a new “’Aero Sculpture’ design language affecting both form and function.”

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The image indicates the show car, at least, will adopt a version of the much-maligned Acura grille that critics have dubbed the “beak,” though like other recent offerings, such as the production RLX flagship unveiled at last month’s LA Auto Show, it will be significantly downsized from the chromed sheath on the current MDX.