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Posts Tagged ‘acura la auto show’

Acura Introduces New Sport-Hybrid Performance System for RLX Flagship

Hybrid mileage, V-8 performance, sports car handling, Acura claims.

by on Nov.20, 2013

The 2014 Acura RLX Sport Hybrid SH-AWD.

Acura’s flagship RLX sedan is about to gain a new level of sophistication – as well as improved performance and fuel economy – with the debut of the new Sport Hybrid SH-AWD drive system at the LA Auto Show.

The 2014 Acura RLX becomes the first Honda product line to use the new three-motor hybrid system, an even more advanced version of which will be used to power the next-generation Acura NSX supercar. While the gas-electric system is expected to improve fuel economy compared to a conventional gasoline engine, Acura’s new SH-AWD technology also promises to boost both performance and handling by being able to direct power to both the front and rear axles of the 2014 RLX.

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The new version of the RLX will debut the latest of three new hybrid drivetrains developed by Honda to replace its original Integrated Motor Assist, or IMA system.  Each is targeted at a particular segment of the market, from the low-cost single-motor system in the Honda Civic to the new twin-motor drive of the 2014 Honda Accord to the new 3-motor hybrid that will be focused on the Acura brand.

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Acura Aims to Redefine Itself with RLX Flagship

Luxury maker counting on new design and advanced technology to lure in new buyers.

by on Nov.30, 2012

Acura loses the peak but gains a new LED lighting system with the 2014 RLX flagship.

It was the brand that proved Japanese automakers could compete in the luxury segment but in recent years Acura has been little more than an after-thought, lost behind mainstream high-line marques like Lexus and German giants Mercedes-Benz and BMW.

But Acura is hoping to redefine itself with the launch of its all-new flagship model, the RLX.  Larger and more lavish than the existing Acura line-up, the maker gave a hint of what it had in mind with a concept version at last April’s New York Auto Show. The production version of the Acura RLX is now on display at the LA Auto Show.

Live from LA - And Wherever News is Made!

A casual viewer might first notice what executive Jeff Conrad demurely described as a “redesigned Acura grille.” That addresses what may have been the single most controversial aspect of recent Acura design, the massive chromed “beak,” as critics derisively called it.

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