In the high-tech world, companies like Apple often go for what’s known as “first-mover advantage.” By that logic, Acura should be dominating the booming compact luxury sedan segment with its once-groundbreaking ILX model. But things haven’t worked out as the maker hoped.
The ILX has been struggling to simply hold its momentum as newer entries like the Audi A3 and segment-leading Mercedes-Benz CLA race to market. Sales of the Acura offering tumbled 19.3% last month and are off 16.2% for the full calendar-year.
So, the luxury arm of Honda Motor Co. has a lot riding on the 2016 version of the Acura ILX that was unveiled this week at the Los Angeles Auto Show. The updated model comes as an unusually early mid-cycle refresh, and aims to address the shortfalls of the original by tweaking its appearance, boosting its power and adding plenty of new technology. (more…)