Detroit Bureau on Twitter

Posts Tagged ‘acura detroit auto show’

New Acura RDX is a “Prototype” in Name Only

Major redesign will usher in new “Precision Crafted Performance” design language.

by on Jan.15, 2018

The Acura RDX Prototype was unveiled at the Detroit Auto Show, giving folks a look at what next iteration of the RDX will look like.

Like its parent Honda, Japanese luxury brand Acura likes to tease us with thinly disguised “concepts” and “prototypes” that are going to be landing in dealerships in the not-too-distant future. The Acura RDX Prototype making its debut at the North American International Auto Show in Detroit is no exception.

But Acura can be forgiven for wanting to test the waters before diving in with the biggest update this compact crossover has undergone since its original introduction for the 2007 model-year. Indeed, the new look, which borrows heavily from the Precision Concept first shown in Detroit two years ago, is a dramatic shift in direction that could breathe some much-needed life into a brand that many luxury buyers routinely overlook.

News You Can Trust!

“The all-new RDX delivers a powerful statement about who we are and where we are headed as a brand,” said Jon Ikeda, Acura’s vice president and general manager – and previously the marque’s design chief. “For our customers, the new RDX is a quantum leap forward in design, style and performance, with luxury features and technology that will elevate their ownership experience.” (more…)

Acura Hints at New Direction with 2019 RDX Prototype

Debut in Detroit to signal shift in design, performance direction.

by on Dec.21, 2017

Acura will give us a more detailed look at the 2019 RDX Prototype in Detroit next month.

It was the first of the Japanese luxury brands but Acura has been struggling to catch up to newer siblings Lexus and Infiniti in recent years, and is hoping that with the upcoming launch of the 2019 RDX sport-utility vehicle it will finally shift into high gear.

Taking aim at one of the U.S. market’s fastest growing segments, the compact ute picks up on some of the key design cues first seen with the Precision Concept first shown at the 2016 North American International Auto Show. This teaser image gives us a hint of what we’ll see when the latest “prototype,” really a thinly disguised production model, makes its debut in Detroit on January 15, 2018.

Auto Show News!

“Representing the most extensive Acura redesign in more than a decade, the new RDX is the first in a new generation of Acura products inspired by ‘Precision Crafted Performance’ and signals the beginning of a new era for the luxury automaker,” or so declares a statement accompanying the RDX teaser image.


Acura Aims to Shift Gears with Debut of Precision Concept

Production NSX supercar set to go on sale in February - starting at $156,000.

by on Dec.18, 2015

The teaser for the Acura Precision Concept suggests a new push for cutting-edge design.

Long stuck in the back of the luxury pack, Acura hopes to rebuild its image with the launch of an edgy new show car, the Acura Precision Concept, at the upcoming Detroit Auto Show.

With its long nose, sleekly raked windshield, broad shoulders and coupe-like roofline, the prototype is intended to help revive Acura’s reputation for delivering cutting-edge alternatives to traditional German luxury cars. In recent years, it has often been faulted for less stellar designs like the compact Acura ILX.

Auto Show News!

The new Precision Concept will share the stage with another Acura halo vehicle, the final production version of the NSX. The supercar went through a number of later changes that pushed back its official market launch, but it will finally reach showrooms in February, at a starting price of $156,000.


Acura Offers Closer Look Under the Skin of New NSX

Reveals more engine, chassis and aerodynamic secrets.

by on Apr.23, 2015

The 2016 Acura NSX lifts its kimono.

While Acura pulled the covers off the reborn NSX at the Detroit Auto Show earlier this year, the maker held back on some key details. Now, it’s pulling back the skin of the supercar for the annual Society of Automotive Engineers World Congress.

Among other things, the Japanese maker has confirmed that its complex new hybrid drivetrain will use a twin-turbo 3.5-liter V -6 to allow it to balance performance and fuel economy. The 2016 NSX also will use what Acura is describing as a “multi-material spaceframe” to maximize body rigidity while minimizing weight.

Stay on Top!

“Our goal is to create something altogether new and exciting, something that advances the concept of a next generation supercar in the spirit of the original NSX,” said chief engineer and global development leader Ted Klaus. “In order to provide NSX-level value, we needed to push ourselves to experiment with, refine and then realize many new technologies.”


Reborn Acura NSX Set for Detroit Debut

Redefining the supercar – again.

by on Dec.17, 2014

Expect a six-figure price tag for 2016 NSX.

When it made its debut in 1990, the original Acura NSX changed the way supercars were supposed to look and feel. And now, with an all-new version of the Japanese rocket set to make its formal debut at the Detroit Auto Show next month, Acura hopes to pull off the same magic.

Set to reach showrooms late next year, likely as a 2016 model, the reborn Acura NSX aims to show that hybrid power isn’t just about boosting mileage. The sports car’s unusual drivetrain will pair three electric motors with a turbocharged six-cylinder internal combustion engine to deliver the sort of performance typically associated with exotic European brands, promised a senior company official.

Your Auto Show Source!

“The performance is spectacular…an other-worldly experience,” suggested John Mendel, the top U.S. executive for Acura’s parent Honda Motor Co. “It not only puts a smile on your face but helps you pucker in the right place.”


Acura Races A Step Closer to Production with Latest NSX Supercar Concept

Updated show car is larger, features full interior and high-performance hybrid drivetrain.

by on Jan.15, 2013

The revised Acura NSX prototype is slightly longer and wider than the 2012 version - but maintains the same basic proportions.

The once and future Acura NSX has taken a big leap closer to returning to production, the Honda luxury division revealing a second prototype version of the supercar during a preview at the North American International Auto Show in Detroit.

The original Acura was a high-profile flagship for Acura in its first incarnation, but the maker spent years struggling to find a strategy for bringing it back into production before revealing a distinctive new concept car at last year’s Detroit Auto Show.

Your Automotive Source!

That prototype was little more than a mock-up, but the one on display at Detroit’s Cobo Hall on the Acura stand for the new several weeks is a running prototype, albeit still not ready for prime time.

“It’s a big step closer to the production model,” Mike Accavitti, the Acura marketing chief, told after the latest prototype’s unveiling.


First Look: 2014 Acura MDX Prototype

What you see is (mostly) what you'll get.

by on Jan.15, 2013

Acura is calling it a prototype but it's largely what you can expect from the 2014 MDX.

One of Acura’s most popular vehicles, the 2014 Acura MDX, made its world debut in prototype form today at the 2013 North American International Auto Show, showing off a new, stylish appearance and a large suite of advanced technology features.

As is typical of Acura and its parent Honda, the thinly disguised show car will be back in production trim – soon enough to be rolling into showrooms for the 2014 model-year.  The basic layout of the third-generation crossover will carry over, the MDX offering room for seven and both all-wheel-drive and front-wheel-drive layouts.

Be in the Know!

“Our goal is to advance on MDX’s already great dynamic performance while improving fuel economy and luxury comfort,” said Mike Accavitti, vice president of national marketing operations. “Building on the great momentum we established in 2012 with the launch this year of our flagship RLX, followed later this year by a terrific new luxury SUV in MDX we are very excited about the direction of the Acura brand. And we are truly looking forward to a great 2013,” he said.


Acura Planning to Show MDX Prototype

“Concept” likely to be production-ready – and introduce new electric AWD system.

by on Dec.13, 2012

A sketch of the new Acura MDX "prototype."

Acura will turn to the upcoming Detroit Auto Show to reveal a new prototype of its MDX crossover-utility vehicle. Sources tell it may also use the opportunity to reveal an all-new electrically enhanced all-wheel-drive system that will go into production with the next-generation crossover.

For its part, the maker isn’t saying much about the new MDX. Beyond providing a sketch of the prototype, it suggests in a release that the 2014 model will adopt a new “’Aero Sculpture’ design language affecting both form and function.”

Your Winning News Source!

The image indicates the show car, at least, will adopt a version of the much-maligned Acura grille that critics have dubbed the “beak,” though like other recent offerings, such as the production RLX flagship unveiled at last month’s LA Auto Show, it will be significantly downsized from the chromed sheath on the current MDX.


Acura to Develop, Build New NSX in the U.S.

Using high-performance hybrid, supercar returns in late 2014.

by on Jan.09, 2012

Acura races back onto the scene with a long-delayed remake of its legendary NSX supercar.

The original Japanese supercar will make its return late in 2014, Acura officials have announced, but the next-generation NSX will be quite a bit different from the original, which debuted more than two decades ago.

For one thing, it will feature a new hybrid-electric drivetrain. And the Japanese maker, the luxury arm of Honda Motor Co., will develop and produce the reborn NSX in the United States, Honda CEO Takanobu Ito announced during a news conference at the Detroit Auto Show.

Turbocharge Your Auto Knowledge!

The new Acura NSX will serve as a halo car for the brand, which has been struggling to catch up with Asian rivals Lexus and Infiniti in recent years.  Acura used its briefing to also unveil the next-generation RDX crossover and all-new ILX entry-luxury sedan, two mainstream models that could use a bit of momentum.


Acura Confirms Return of the NSX

Hybrid supercar concept to debut in Detroit.

by on Dec.12, 2011

Acura hinted that a new NSX might be coming with this prototype sports car used in the recent Iron Man 2 movie - though there'll be distinct differences when the real NSX concept appears in Detroit.

It’s been a long wait but has confirmed first-hand that Acura will bring back the NSX nameplate, with a new concept version of the supercar making its debut at next month’s Detroit Auto Show.

The NSX will be the halo vehicle used to help put a halo around Honda’s luxury brand, which has been struggling to re-establish its identity while newer Asian luxury marques – notably Lexus and Infiniti – leave Acura in their dust.

Unlike the V-10 concept that Acura revealed a few years back, the new NSX will opt for a decidedly different approach for a supercar, adopting a specially-tuned version of the hybrid Super Handling All-Wheel-Drive system that the brand will offer in more mainstream models like the RL sedan and MDX crossover.  (For more on the new Electric SH-AWD system, Click Here.)

Turbocharge Your Auto Knowledge!

The goal, is the “optimization of styling, performance and efficiency,” explained Gary Evert, head of Honda’s U.S. R&D operations, during a secret background session in Las Vegas earlier this month limited to only a handful of automotive media.  “We think this can be a real differentiator for the brand.”