Long stuck in the back of the luxury pack, Acura hopes to rebuild its image with the launch of an edgy new show car, the Acura Precision Concept, at the upcoming Detroit Auto Show.
With its long nose, sleekly raked windshield, broad shoulders and coupe-like roofline, the prototype is intended to help revive Acura’s reputation for delivering cutting-edge alternatives to traditional German luxury cars. In recent years, it has often been faulted for less stellar designs like the compact Acura ILX.
The new Precision Concept will share the stage with another Acura halo vehicle, the final production version of the NSX. The supercar went through a number of later changes that pushed back its official market launch, but it will finally reach showrooms in February, at a starting price of $156,000.