It was the brand that proved Japanese automakers could compete in the luxury segment but in recent years Acura has been little more than an after-thought, lost behind mainstream high-line marques like Lexus and German giants Mercedes-Benz and BMW.
But Acura is hoping to redefine itself with the launch of its all-new flagship model, the RLX. Larger and more lavish than the existing Acura line-up, the maker gave a hint of what it had in mind with a concept version at last April’s New York Auto Show. The production version of the Acura RLX is now on display at the LA Auto Show.
A casual viewer might first notice what executive Jeff Conrad demurely described as a “redesigned Acura grille.” That addresses what may have been the single most controversial aspect of recent Acura design, the massive chromed “beak,” as critics derisively called it.