“To say last year was an incredible challenge would be a gross understatement,” suggested John Mendel, the chief U.S. executive with American Honda, as he opened up the maker’s Detroit Auto Show news conference.
The maker suffered a double-digit decline in U.S. sales, largely as a result of production shortages following the devastating Japanese earthquake and tsunami of March 11 – but it also had problems with some of its new product launches, the 2012 Honda Civic, for one, taking serious criticism. So, the upcoming launch of that long-time midsize market mainstay, the Honda Civic, will be a critical step in the maker’s efforts to turn things around.
Honda is offering a glimpse of what’s to come in the form of the new Accord Coupe Concept making its debut at the 2012 North American International Auto Show. A production version of the 2-door will be unveiled at an upcoming auto show, with both the ninth-generation Honda Accord Coupe and Accord Sedan set to join the maker’s line-up for 2013.