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First Look: Audi A1 and A1 etron

Diminutive, but still luxurious...and possibly battery-powered?

by on Mar.02, 2010

A Geneva Motor Show debut for the downsized 2011 Audi A1, shown here with designer Stefan Sielaff.

Okay, we get the stylish models, but we’re never quite sure what to make of it when automakers bring celebrities on stage at their auto show previews.  We didn’t even recognize Lenka, the Euro-pop singer who tried to prop up the otherwise lackluster Chevrolet news conference, at the Geneva Motor Show, though at least we know who Justin Timberlake is.  But the connection to the new Audi A1 is tenuous, at best.

In fact, the new entry from Ingollstadt did a fine job standing up on its own, so to speak, as it made its formal auto show debut at the PALExpo convention center.  All signs suggest it will prove a popular offering…in Europe, where it will go on sale in the weeks ahead, propping up the bottom end of Audi’s line-up.

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Despite its small footprint, the 2011 Audi A1 offers a reasonably roomy interior package.  And a well-equipped one, in line with the maker’s effort to decouple the concept of linking size and luxury. One version offers colored air vents and LED interior lights.