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Posts Tagged ‘a-class’

Mercedes Takes Covers Off Fourth-Generation A-Class

New entry-level Benz gets higher-class technology.

by on Feb.06, 2018

Dieter Zetsche introduces the new Mercedes-Benz A-Class wagon and sedan in Amsterdam.

At a time when sport utility vehicles seem to be taking over the world, Mercedes-Benz hasn’t hesitated to take the wraps off one of the smallest passenger cars in its line-up: the fourth generation A-Class.

The latest iteration comes with a slew of new technology, semi-autonomous driving capability and technical improvements aimed at improving the vehicles driving dynamics.

Global News!

The new A-Class is the first Mercedes-Benz model to feature the new multimedia system MBUX – Mercedes-Benz User Experience, which, thanks to artificial intelligence, can be individualized and will also adapt to suit the user. The goal is to create an emotional connection between the vehicle, driver and passengers, Mercedes-Benz officials said as they rolled out the new system. (more…)

Daimler Earnings Improve

Teutonic maker hopes to challenge luxury rival BMW.

by on Apr.27, 2012

Mercedes' CSC concept debuted in Beijing this week.

Preliminary signs suggest Daimler AG is gaining traction from the ongoing product blitz launched by its flagship Mercedes-Benz brand, the German manufacturer reporting a 20% increase in net income for the first quarter, earning jumping to more than or 1.4 billion euros ($1.8 billion), or 1.25 euros per share as sale increased 9%.

But the maker repeated a cautionary note sounded by Dieter Zetsche, Daimler’s Chairman of the Board of Management who has referred to 2012 as a transition year for the maker which is struggling to regain its lead as the world’s largest luxury automaker.

The Last Word!

“We have started the year with a strong first quarter. Despite higher investment in future growth and a challenging market environment, we succeeded in surpassing the very good prior-year results in terms of unit sales, revenue, EBIT and net profit,” noted Zetsche.

(more…)

Mercedes Will Double its A- and B-Class Line-Up

Sees growing demand for urban commuter cars

by on Apr.14, 2010

Mercedes-Benz will double the number of its offerings in the A- and B-Class segments.

Mercedes-Benz plans to double the number of vehicles it offers in the A- and B-Class segments by the end of 2011, Daimler AG chief executive officer Dieter Zetsche told the company’s shareholders.

“By the end of next year, we will offer four models in our current A-Class and B-Class segments instead of the previous two. Each of these models will demonstrate that a small Mercedes also can thrill customers,” Zetsche said as he spoke at the company’s annual meeting.

“We are very happy to have the A-and B-class class vehicles in the portfolio,” Zetsche said, adding they help Mercedes meet new regulations mandating substantial cuts in C02 emissions, which are forcing carmakers of all kinds to re-shape their product lines.

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The Daimler CEO stressed that unlike small cars of the past, the new models “will be profitable,” as well. That’s a significant issue in the luxury market, where buyers have traditionally equated size with worth.

“We will base all four successor models of the A-Class and B-Class on largely identical vehicle architecture, while simultaneously ensuring maximum product differentiation for our customers,” Zetsche said.

(more…)