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Chrysler Sets Sticker on Next-Generation 300 Sedan

Flagship aimed at reviving struggling Detroit maker.

by on Jan.06, 2011

Pricing for the 2012 Chrysler 300 will start at $28,000 and nudge up to $42,000.

Chrysler will launch its new 300 sedan, early this year, for a starting price of just under $28,000, the automaker today announced.  A fully-loaded 300C will push into the mid-$40,000 range.

One of the most important launches for the Detroit-based maker this year – and arguably the foundation of a planned comeback for the Chrysler brand – the 300 is aimed at re-establishing the maker as more than just an also-ran in the luxury car market.

The outgoing 300 was an instant success after its launch, seven years ago, critically hailed for its retro-tinged styling.  The new model maintains many of the bolder styling cues but introduces a more refined feel to the design – especially when it comes to the interior.


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Chrysler has redesigned the interior of most of its key products for 2011, addressing one of the biggest and most consistent criticisms leveled against the maker.  (For a closer look at the 2012 Chrysler 300 sedan’s design, Click Here.)

The base version of the 2012 Chrysler 300 will carry a $27,995 sticker, while a top-line 300C with a Hemi V8 and all-wheel-drive will list for $41,195.  Add destination and option prices and the new model could push several thousand dollars higher.