When Chicago’s Dee Brustein graduated college earlier this year, her parents chipped in to help her buy a new Ford Fiesta. The one they had in mind was a sedan. Dee, with her degree in engineering, wanted something that was both more practical and hip. So she opted for the 5-door hatchback.
“They just couldn’t understand,” laughs the 22-year-old. “They’re Boomers, and to them, hatchbacks aren’t cool. But I think it looks nicer and it has a lot more room and that will help me because I figure I may wind up moving a few times as I start my career.”
Hatchback or sedan? That’s a debate a lot of folks are having these days, and not just on the consumer side. Ford officials acknowledge they were originally unsure about offering a five-door body style when they introduced their first subcompact into the U.S. market in decades. But so far, it’s proven unexpectedly popular, accounting for about half of all the Fiestas sold in the U.S. – and hatchbacks make up 41% of the sales for the larger, newly-redesigned Ford Focus.
Ford is anything but unique.