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Lamborghini Officially Enters Super-SUV Market With Debut of 2019 Urus

Italian exotic maker expects first ute to double its sales.

by on Dec.04, 2017

Lamborghini will deliver the first Urus models to showrooms by spring of next year.

We can expect the new Lamborghini Urus to be quick – and that’s not only on the track. The Italian exotic automaker is looking to more than double its size with the launch of the long-awaited SUV.

Lambo joins a growing list of ultra-premium and supercar manufacturers that have bowed to the seemingly inevitable dominance of the sport-utility vehicle, joining such brands as Bentley and Porsche, while Aston Martin, Rolls Royce and even Ferrari have now confirmed plans to add ute models. For the moment, only McLaren remains a hold-out.

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“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV,” proclaimed Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer during a preview at the company’s headquarters in suburban Modena, Italy. “It is the culmination of intensive development and passionate skill to create a new breed of bull (that) opens the door to new possibilities, for both our brand and our customers.”

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