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Posts Tagged ‘2018 Toyota Camry’

Toyota Sees New Styling Identity with 2018 Camry

Next-gen sedan pushing maker into a new design era.

by on Jun.23, 2017

The next-gen Toyota Camry is the first in a line of new vehicles featuring the maker's more exciting exterior styling efforts.

Few cars in recent history have enjoyed the success of the Toyota Camry, which has been the best-selling car in the United States for the past 15 years and counting.

But Toyota hasn’t become the one of the world’s largest automakers by resting on its laurels and for 2018 the Japanese automotive giant has taken the difficult step of remaking the Camry for increasingly demanding world filled with increasingly finicky buyers unsure about whether they want to drive a car or have a car drive for them.

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The 2018 version builds on the Camry’s strengths, starting with the dependability, which won over the hearts of Baby Boomers for decades. Toyota also has taken steps to make sure the styling, the interior layout and perhaps most importantly the ride and handling of the 2018 Camry are on par with that famous reliability. The result was quite impressive during a series of test runs on the narrow farm roads through the rolling countryside outside Portland, Oregon. (more…)

First Drive: 2018 Toyota Camry

Toyota aims for a younger buyer with the 2018 Camry, but what will the faithful think?

by on Jun.21, 2017

Coming at you: Toyota has more gas and hybrid variants to choose from with the 2018 Camry.

Here’s a question for you: how many redesigned sedans have been launched over the last two or three years, and what are they? It’s something Jack Hollis, Toyota Division general manager, asked last week as journalists gathered for the first drive of the completely redesigned Toyota Camry.

“Nothing really stands out,” he said during the event in Oregon. “If you’re a sedan buyer, what are you getting excited about? The new truck, the new crossover the new SUV.”

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It’s a concern for Hollis and his employer as Toyota gets ready to launch the fully redesigned midsized sedan later this year. The Camry has been the number one-selling passenger car in the U.S for 19 of the past 20 years, while more than 18 million have been sold worldwide since its launch in 1982. Yet Toyota hasn’t been exempt from the sudden shift in buyer preference, as 63 percent of U.S. car buyers opt for trucks, SUVs, and crossovers rather than passenger cars.

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Toyota Leaves Nothing to Chance with New Camry Launch

Toyota's top-selling midsize sedan still drives company's global efforts.

by on Jun.19, 2017

Toyota designers were looking to add to excitement to the new Camry for 2018 as the maker remains committed to the "car" segment.

Toyota Motor Co. isn’t leaving anything to chance as it prepares for the launch of the new 2018 Toyota Camry, which will be the star of the largest advertising campaign the company has ever mounted.

“We’re almost doubling the size of the outgoing model’s marketing effort,” said Jack Hollis, who was promoted to group vice president and general manager of the Toyota Division is early March.

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His ascension to the top spot came as Toyota was preparing for the launch of the eighth generation Camry, which is played a dominant role in the mid-sized passenger car segment for three decades. (more…)

Toyota Investing $1.33b in Kentucky Plant

Georgetown plant will came new flexibility, improved productivity.

by on Apr.10, 2017

The plant update will help ready Georgetown for the launch of the 2018 Toyota Camry line.

Toyota will spend $1.33 billion to upgrade its big Georgetown, Kentucky assembly plant, the automaker announced Monday morning, a move that will both improve productivity and allow the factory to produce the next generation of Toyota vehicles.

That includes the updated Camry sedan and hybrid, both migrating to the Toyota New Global Architecture that will be shared with a wide range of products, including the recently redesigned, fourth-generation Toyota Prius hybrid.

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“This $1.33 billion investment is part of Toyota’s plan to invest $10 billion dollars in the U.S. over the next five years, on top of the nearly $22 billion Toyota has invested in the U.S. over the past 60 years,” said Jim Lentz, CEO of Toyota Motor North America.

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From Bland “Refrigerator” to “Captivating” Styling: Toyota Starts Over with Gen-8 Camry

But will it be enough to retain midsize sedan’s long dominance?

by on Jan.09, 2017

Toyota designers were looking to add to excitement to the new Camry for 2018.

Toyota is upping the ante in the midsize sedan battlefield – but is its new weapon arriving a little too late?

The Toyota Camry has long been the midsize king-of-the-hill, despite the fact that “We’ve been criticized for being conservative in our styling,” concedes the maker’s U.S. head of automotive operations, Bob Carter. With the eighth-generation Camry, Toyota set out to develop something that was more than a rolling “refrigerator.”

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“The all-new 2018 Camry is, without a doubt, the most captivating midsize sedan we’ve ever produced,” said Carter, as he introduced the new model at the North American International Auto Show in Detroit. (more…)