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Nissan Gets its Kicks With New SUV

New crossover is “gateway” to the maker’s expanding line-up.

by on Nov.29, 2017

Nissan unveiled its new Kicks crossover vehicle targeted at millennials moving up a vehicle.

Nissan hopes buyers will get their Kicks on Route 66 – as well as I-405, the New York Throughway and pretty much everywhere else – in the maker’s newest sport-utility vehicle.

The 2018 Nissan Kicks becomes the latest in an expanding line-up of crossover models the Japanese maker has been rolling out and arrives at what would seem the perfect time, with utes now accounting for nearly half of the overall U.S. new vehicle market.

Industry News!

Targeting millennials and others who might otherwise opt for an entry-level sedan or hatchback, the Nissan Kicks targets “buyers moving up,” and, said U.S. sales and marketing chief Dan Mohncke, will be “the new gateway to our CUV line-up.”

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