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Posts Tagged ‘2018 Hyundai Sonata’

First Drive: 2018 Hyundai Sonata

Midcycle refresh adds new technology and updated exterior.

by on Aug.02, 2017

Looking to bolster sales of the slow-selling sedan, the 2018 Sonata got a midcycle refresh.

The Sonata is arguably one of the most significant cars built in the early 21st century since it definitively signaled that the South Korean auto industry had arrived for good on the international stage.

Moreover, the Sonata has succeeded in becoming a top seller in the always tough market for midsize sedans even as consumers were moving in ever greater numbers towards crossovers and compact sports utility vehicles.

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So the introduction of the revised 2018 Sonata is a big deal because it shows that new technology once found only on luxury models is quickly being absorbed into less expensive cars and that Hyundai has mastered the art of making quick changes that enhance vehicles both inside the cabin and out on the road. (more…)

Hyundai Rushes Revised Sonata to Market

“We wanted to deliver an exciting, expressive car."

by on Apr.12, 2017

The 2018 Sonata update is designed to give more energy to its design.

Hoping to regain some momentum for its midsize sedan in a market rapidly shifting to SUVs, Hyundai has rushed a refreshed version of its midsize Sonata to market, giving media and potential buyers a first look at the New York International Auto Show.

The Sonata has traditionally been one of the Korean carmaker’s most important models but after scoring with an edgy design theme for the previous sedan, Hyundai took hits by opting for a more conservative design with the current model. The 2018 update intends to put Sonata back on track as one of the midsize four-door segment’s most stylish offerings.

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“It’s about making an impact,” said Chris Chapman, lead designer at Hyundai’s U.S. design center. “We wanted to deliver an exciting, expressive car to…show the world how passionate Hyundai is about design and craftsmanship.”

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Hyundai Looks to Save Sonata With Midcycle Update

More than a refresh, redesign aimed at bucking up flagging sales.

by on Mar.08, 2017

In order to give sales of the Sonata a boost, Hyundai gave it a midcycle redesign, which it debuted in South Korea.

When Hyundai Motor Co. introduced the Sonata in 2009, it hoped the new sedan would give it a substantive stake in the midsize car market. And it did … for a while.

However, sales of midsize sedans have been sliding during the last two years, and the Sonata’s totals even moreso. Sales of the Sonata fell 1.7% last year and have dropped 31% in the first two months of 2017 in the U.S.

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So to stem the tide, Hyundai rolled out a midcycle styling update hoping to light a fire under consumers, especially as competitors, particularly the Toyota Camry, are unveiling new-look models. (more…)