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Posts Tagged ‘2018 Hyundai Kona’

Hyundai Rolls Out Kona, First Entry into Booming Compact CUV Market

“An opportunity to overhaul” the brand, says vice chairman.

by on Jun.13, 2017

Hyundai is a latecomer to the SUV/CUV party, but the 2018 Kona aims to help remedy that problem.

After offering up a tease last week of the new compact crossover it will be bringing to the U.S. market later this year, we’re finally getting a full look at the new 2018 Hyundai Kona.

The new ute slots under existing Hyundai SUVs, the Santa Fe and Tucson, to target one of the world’s fastest-growing vehicle segments – taking aim at such offerings as the new Nissan Rogue Sport, the Honda HR-V and Toyota C-HR. It could prove a critical move for Hyundai, which has found itself short of SUV models even as U.S. buyers by the millions switch from sedans and coupes to utes.

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“Even as the global SUV market is nearing saturation, we believe that extra small or small SUVs have more room for growth than large SUVs,” said Hyundai Motor Co Vice Chairman Chung Eui-sun said during the unveiling of the Kona in Seoul on Tuesday. (more…)