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First Drive: 2018 Genesis G80

Low-priced alternative to European models.

by on Mar.14, 2018

The 2018 Genesis G80 offers performance, elegance and comfort at a lower price than Euro competitors.

New vehicles have become so sophisticated, so well-built and so expensive, the differentiators of what used to be called a mass-market car and a luxury sedan have blurred and faded away.

As the lines blur, it has created an opportunity for a new brand, such as Genesis, Hyundai’s fledgling luxury brand, to make a name for itself.

Reviews You Can Use!

Indeed, the formula behind Genesis is appealing elegance. It simply calls for building a car so good that it will quickly meet the demands or desires of luxury buyers while offering them something different and fresh and unbound by stuffy tradition at the same. (more…)