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Ford Letting Buyers Put New Face on 2018 F-150

Pickup gets a new 3.0-liter turbodiesel option.

by on Jan.08, 2017

The 2018 Ford F-150 sees a slew of improvements and new options, including a new 3.0-liter diesel.

Ford is intensely proud of building America’s top selling truck for 40 consecutive years but insists it isn’t about to rest on its laurels.

So for the 2017 North American International Auto Show it is showing off some changes that it’s preparing to make to the company’s 2018 F-150 pickup truck, which has routinely outsold its competitors for the past four decades.

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Todd Eckert, marketing manager for the F-150, noted that Ford has a long-history of innovation with the Ford F-150 and the innovation continues with the unveiling of the 2018 truck. “It’s all about continuous improvement,” said Eckert despite the major changes introduced when the all-aluminum F-150 first appeared in 2015. (more…)