Detroit Bureau on Twitter

Posts Tagged ‘2018 chevy traverse’

Chevy Has Big Plans for Bigger Traverse

GM’s largest brand wants to boost sales, drive up transaction prices.

by on Aug.09, 2017

The Chevrolet Traverse tied with its siblings, the GMC Acadia and Buick Enclave, as the most American vehicle on the market in a recent study.

When Chevrolet unveiled the all-new 2018 Traverse earlier this year, it revealed a three-row ute that is larger in just about every dimension. The question is whether it will grow larger in the column that matters most to Chevy’s bookkeepers.

Compared to the midsize SUV segments dominant nameplates, like the Toyota Highlander and Ford Explorer, the Traverse has been a relative afterthought. But Chevy is hoping that the significant upgrades it’s making will sharply boost demand in the coming year, especially at a time when utility vehicles continue to gain momentum even as the overall U.S. automotive market slips into the doldrums after three years of record sales.

The Inside Story!

Officials with General Motors are so confident about the new model, in fact, that they’re studying ways to squeeze more utes out of the Lansing, Michigan plant Traverse shares with midsize offerings from the Buick and GMC brands, the brand’s marketing chief told TheDetroitBureau.com during a briefing on the all-new 2018 model.

(more…)