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Posts Tagged ‘2018 Chevrolet Equinox’

Chevy Aims for Top Spot in Brand Sales

Equinox expected to flourish in market’s sweet spot.

by on Apr.20, 2017

General Motors posted a sales increase in March, led by a 26% jump in Chevy Equinox sales.

General Motors believes the introduction of the new Equinox will help Chevrolet move closer to its goal of surpassing Ford and Toyota to become the top-selling automotive brand in the U.S, said one of Chevy’s top marketing executives.

Chevrolet has generated a great deal of positive momentum during the past two years and GM plans to build on the strength of a growing reputation for delivering quality vehicles that are also represent a good value with the introduction of 2018 Chevrolet Equinox this spring, said Steve Majoros, Chervolet, director of car and crossover marketing, told reporters during an update of the company’s business plans.

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Moreover, Chevrolet’s introduction of the new Equinox, which features a fresh design as well as new technology, couldn’t have come at a better time given the rising popularity of compact crossovers, he added. (more…)

Chevy’s 2018 Equinox Comes with Mileage-Raising Surprise: A Diesel

New compact SUV will be a global vehicle for the brand.

by on Sep.23, 2016

The all-new 2018 Chevrolet Equinox borrows exterior design cues from other vehicles in the brand's line-up.

General Motors Co. took the wraps off the 2018 Chevrolet Equinox for the first time and revealed that it plans to offer customers a diesel engine in the next generation compact utility vehicle — one of the industry’s most coveted and competitive segments.

Alan Batey, Global Chevrolet president, said GM went all out to insure the next generation Equinox satisfies the desires of a broad swath of customers. The compact SUV segment is now the industry’s single-largest segment surpassing midsized SUVs, which was the most popular vehicle solid in the U.S for nearly three decades.

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However, the ground is shifting around automakers and the compact SUV segment has become critical as automakers battle for the affections of younger buyers. (more…)