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Posts Tagged ‘2018 audi a8’

First Look: (Almost) Autonomous 2018 Audi A8

Lots of tech -- lots of money.

by on Jul.11, 2017

The new Audi A8 is wider, longer and has a more well-planted appearance.

Not enough sleep last night? You might be tempted to close your eyes and let the new Audi A8 take over driving duties.

After a much-ballyhooed, but ultimately limited, preview in the latest Spider-Man reboot, Audi has finally pulled the costume, er, covers off its 2018 remake of the flagship sedan. And while the styling gets a relatively evolutionary makeover, the new Audi A8 attempts to leapfrog the competition when it comes to cutting edge technology.

Product News!

The new sedan features an array of lasers, a roadway scanner, more than 40 different driver assistance functions – including the ability to operate completely hands-free in traffic, at speeds up to 37 mph – and 400 different functions built into its MMI, or multimedia interface. Oh, and let’s not forget the backseat foot massager.

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Audi A8 Set to Swing Into View With Debut of New Spider-Man Flick

Complete makeover to introduce new design language, new safety and infotainment tech.

by on Jun.20, 2017

Spider-Man's alter ego - played by actor Tom Holland - goes for a drive in Audi's new A8

Automakers are breaking with tradition these days. Where you might have once expected to see Audi unveil its next-generation flagship at a major auto show, the luxury brand is planning to reveal the all-new, 2018 A8 on the silver screen.

The automaker has already begun teasing the new sedan in a series of digital shorts, including one titled “Driver’s test,” but those who want a closer look at the A8 will have to pick up tickets for “Spider-Man: Homecoming,” the latest take on the classic Marvel comic, which web-swings into U.S. theaters on July 7th.

We're Swinging!

The 2018 Audi A8 will be a critical entry for Volkswagen AG’s luxury brand. It is the first product to feature the full new design language developed under Marc Lichte, the styling chief who joined the marque in 2014. The big sedan also introduces an assortment of new technologies, including the new Audi AI traffic jam pilot.

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