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Posts Tagged ‘2017 lincoln continental’

Lincoln Lures Leibovitz to Launch Continental Campaign

Famous photog kicks off "That's Continental."

by on Oct.10, 2016

Celebrity photographer Annie Leibovitz took a series of photographs involving the new Continental for its new ad campaign.

Looks like Lincoln spokesman Matthew McConaughey has some famous company when it comes to promoting Ford’s luxury brand: Acclaimed photographer Annie Leibovitz.

Leibovitz who’s known for her iconic celebrity and fashion photographs for magazines like Vanity Fair, is now entering the automotive arena to kick off the ad campaign for the 2017 Lincoln Continental.

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The new ads come with the tagline “That’s Continental” and are based around a road trip theme with cinematic-style photos. The shots are inspired by childhood road trips that Leibovitz took with her father. (more…)

All New Lincolns to Get Standard Pickup and Delivery

New service to debut with launch of 2017 Lincoln Continental.

by on Jun.29, 2016

Lincoln will launch the new program with the Continental, then add it to other models.

Ford’s Lincoln brand has been looking for a mix of products and services that can help it to stand out in a crowded field of luxury competitors, and the latest move will make it the first automaker to offer standard pickup and delivery service on all of its 2017 models, from the little MKC crossover to the new Continental sedan coming later this year.

A handful of automakers have added free pickup and delivery for vehicles going in for service, but that’s often done at the local dealer’s discretion, or may only apply to specific models – usually at the upper end of a manufacturer’s price spectrum.

What a Luxury!

“Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences,” said Andrew Frick, Lincoln North American director of sales and service. “This kind of Quiet Luxury provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item — their time.”

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New Lincoln Continental to Start at $45,485

But fully loaded, the MSRP nudges up and over $80,000.

by on Apr.14, 2016

Lincoln opted for a version of ever-popular white to debut the production Lincoln Continental.

Set to finally roll into showrooms a little later this year, Lincoln will offer the new Continental sedan at a starting price of $45,485 – including delivery fees — undercutting most of its key rivals by as much as $10,000.

First unveiled in concept form at the 2015 New York International Auto Show, the 2017 Lincoln Continental will mark the return of one of the most storied nameplates in the brand’s history. It is also set to become one of the most important offerings in the long-struggling Lincoln’s ongoing turnaround efforts.

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Rather than targeting top-line models like the Mercedes-Benz S-Class or BMW 7-Series, however, Lincoln is targeting the slightly lower, if still exclusive, mid-premium range that includes the E-Class and 5-Series, as well as the Lexus GS and Audi A6.

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Lincoln Looks for Credibility with Debut of Continental

New sedan brings back a classic name – but will luxury buyers care?

by on Jan.12, 2016

Lincoln is hoping the new Continental will draw in a new type of buyer and rebuild the brand. Photo by Len Katz.

(This story has been updated with new photos, powertrain details and comments from Ford CEO Mark Fields.)

Once one of the market’s most successful luxury brands, Lincoln has become little more than an afterthought for most high-line buyers these days – if they think about the domestic brand at all.

But the Ford subsidiary generated a flurry of interest last April when it staged the surprise debut of the Lincoln Continental concept vehicle at the New York Auto Show. Now, barely nine months later, the big sedan is back, this time in production trim, making its debut at the North American International Auto Show in Detroit.

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“The Continental name has long been associated with the ultimate in Lincoln beauty and luxury,” said Kumar Galhotra, president of Lincoln. “With the all-new model, we are focusing on creating more human, personally tailored experiences for our clients – providing what we call quiet luxury.” (more…)

Spy Shots: 2017 Lincoln Continental

A little less the Bentley clone?

by on Jul.21, 2015

Not quite the Bentley we saw when the Lincoln Continental Concept debuted in NY.

Lincoln’s reentry into the premium luxury sedan market begins early next year when Ford Motor Co. takes the wraps – make that the jigsaw camouflage - off of the production version of the 2017 Continental.

While we’ll have to wait to see the final sheet metal, our spies captured some first images of this road-going prototype undergoing testing. One of the biggest questions has been whether the final version will be so nearly as much Bentley-esque as the concept version that made its surprise debut at the New York Auto Show in April.

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But from what we can see through the camo, you can spot some major differences between the 2017 Lincoln Continental and the Bentley Flying Spur. So, maybe the U.S. maker will have cut some of its stamping dies, after all.

Compared to the Concept Continental, we see rear fenders that are higher, rear quarter windows that have sharper angles, a front end that is more blunt, headlights that are horizontal and rectangular, and a belt line offering less slope at the rear.

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Ford Will Build New Lincoln Continental Alongside Mustang, Fusion

Flagship sedan set to debut in 2016.

by on Jul.16, 2015

Ford CEO Mark Fields with the Lincoln Continental Concept during its NY Auto Show debut.

Ford Motor Co. has revealed plans to produce its new luxury flagship, the Lincoln Continental, at the Flat Rock Assembly Plant where it will roll down the line alongside the Ford Mustang and Fusion models.

The Continental will be the most significant effort in years by Ford to revive the fortunes of its long-struggling Lincoln brand. Ostensibly a replacement for the outgoing MKS sedan, it will move Lincoln up-market, in line with rival Cadillac’s new CT6 flagship sedan.

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The Flat Rock plant is one of the maker’s most important U.S. assembly plants, and also one of its most flexible, capable of producing both front-wheel-drive models like the Fusion, as well as the rear-drive Mustang. Lincoln has not yet disclosed specific details about the Continental drivetrain but it is expected to offer an all-wheel-drive version, in keeping with trends in the premium luxury market.

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