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Mitsubishi Unveils New Outlander Sport, Mirage

Japanese brand continues to grow U.S. sales.

by on Nov.19, 2015

The new 2016 Mitsubishi Outlander Sport made its debut at the Los Angeles Auto Show.

Once viewed as hanging on in the U.S. market by a thread, Mitsubishi debuted two new models that are instrumental to its continued comeback from the brink: the 2016 Outlander Sport and 2017 Mirage at the Los Angeles Auto Show.

“North America is a vital market to Mitsubishi Motors, as evidenced by the two world introductions we made today at the LA Auto Show,” said Don Swearingen, executive vice president, MMNA. “Outlander Sport leads the brand in overall sales, and the improvements debuted today will further its demand.

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“The Mirage is a vehicle that has already gained popularity with its affordable and practical appeal, and that will certainly carry over into the 2017 model year with its improved looks and performance.” (more…)

First Drive: 2016 Mitsubishi Outlander

Quiet, roomy and affordable. Oh, and did we mention real knobs?

by on Jun.11, 2015

The 2016 Mitsubishi Outlander is one of the most affordable 7-seaters on the market.

Mitsubishi, remember them? The once popular marque was an alternative to traditional Japanese brands like Toyota and Honda, and offered such intriguing products as the 300GT and the Evo. After a series of missteps that nearly drove it into bankruptcy, Mitsubishi is struggling to regain some momentum with a barely-there line-up that will increasingly be focused on utility vehicles.

We’ve seen some intriguing hints of what might be coming in the form of some recent, over-the-top concept vehicles like the GC-PHEV that was unveiled at the Chicago Auto Show last February. Mitsubishi insiders promise that we’ll see these edgy prototypes translate into production form with the launch of the new Outlander Sport a few years from now.

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In the meantime, Mitsubishi is updating its other crossover model for 2016, and while the Outlander adopts a far less extreme design language, it is definitely not going to get lost in the crowd.


Mitsubishi Outlander Makes Impact in NY

Maker introduces new design philosophy

by on Apr.02, 2015

The 2016 Mitsubishi Outlander debuted at the New York International Auto Show.

Mitsubishi hopes that its latest introduction in New York, the 2016 Outlander, will continue the Japanese maker’s burgeoning regrowth in the U.S.

The new seven-passenger crossover features Mitsubishi’s new front design concept, “Dynamic Shield.” This feature is inherited from the bumper side protection seen on generations of the Montero, providing unique protection for both the people and car.

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“The 2016 Outlander has an eye-catching new design aesthetic inside and out, and with its long list of engineering upgrades, the new Outlander literally looks, drives and feels like an entirely new vehicle, making it an even more compelling value than before,” said MMNA Executive Vice President, Don Swearingen. (more…)

New Mitsubishi Outlander Set for NY Auto Show Reveal

Plug-in hybrid version expected to follow.

by on Mar.23, 2015

A first look at the 2016 Mitsubishi Outlander.

What could be the make-it-or-break-it model for Mitsubishi Motors will put in its debut appearance at the New York International Auto Show next week.

The 2016 Mitsubishi Outlander will be a complete remake of the long-struggling Japanese automaker’s primary crossover-utility vehicle. And it is expected to bring to the U.S. market Mitsubishi’s new plug-in hybrid drivetrain – though it’s unclear whether the PHEV version will be available at launch.

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“The 2016 Outlander is a refined crossover utility vehicle that features over 100 engineering and design improvements,” said a company statement accompanying these two teaser images, “including a new, powerful and dynamic appearance, enhanced road performance as the result of improvements to noise levels, ride, handling and throttle response, and a more eloquent yet functional interior space.”