Lincoln is hoping the new Continental will draw in a new type of buyer and rebuild the brand. Photo by Len Katz.
(This story has been updated with new photos, powertrain details and comments from Ford CEO Mark Fields.)
Once one of the market’s most successful luxury brands, Lincoln has become little more than an afterthought for most high-line buyers these days – if they think about the domestic brand at all.
But the Ford subsidiary generated a flurry of interest last April when it staged the surprise debut of the Lincoln Continental concept vehicle at the New York Auto Show. Now, barely nine months later, the big sedan is back, this time in production trim, making its debut at the North American International Auto Show in Detroit.
“The Continental name has long been associated with the ultimate in Lincoln beauty and luxury,” said Kumar Galhotra, president of Lincoln. “With the all-new model, we are focusing on creating more human, personally tailored experiences for our clients – providing what we call quiet luxury.” (more…)