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Posts Tagged ‘2015 lincoln mkc’

Ford Grabs Three Slots for North American Car/Truck of the Year Finalists

VW, Chevrolet and Hyundai also up for honors.

by on Dec.09, 2014

The 2015 Ford F-150 is looking for a little redemption by taking top honors in the truck of the year voting.

Ford Motor Co. could be the company to beat in an otherwise hotly competitive automotive race. The Detroit maker landed three of the six eagerly coveted spots as the finalists for 2015 North American Car and Truck/Utility were announced today.

But Ford will face some tough competition from Chevrolet, Hyundai and Volkswagen, the other brands to be named finalists.

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The finalists were chosen by a panel of 57 jurors, all automotive journalists from the U.S. and Canada. The same group will now select the winners, with the trophies set to be handed out next month at the North American International Auto Show. (more…)

First Drive: 2015 Lincoln MKC

A new look and feel from an old brand.

by on Jun.11, 2014

The 2015 Lincoln MKC is more than just a new compact crossover, it shows that Lincoln actually can challenge key competitors like Acura and Audi.

There was a time when change in the luxury market came at an almost glacial pace. No longer. Old models are being refreshed at an ever-quicker pace, while all-new products are coming to market so quickly it’s difficult to keep up – and they’re filling “white spaces” you might never have even considered before..

Consider Mercedes-Benz, which recently revealed plans to roll out 30 new or completely updated products by decade’s end, about one per quarter. BMW and Audi aren’t far behind. Now, compare that to Lincoln which has promised to add just four products to its line-up between the end of 2012 and 2016 – five, if you count the minimal revisions coming to the big Navigator SUV.

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No wonder many observers – and upscale buyers – have written off Ford Motor Co.’s luxury brand. Once rivaling Cadillac for dominance, it is today given barely an afterthought. But Lincoln fans shouldn’t abandon all hope, not just yet. After spending a day logging several hundred miles behind the wheel of the new 2015 Lincoln MKC we have to pause and reconsider. If this compact crossover is any indication, there just might be some life left in this long-struggling Detroit brand.

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High Hopes and Global Ambitions for New Lincoln MKC

New crossover could soon become brand's best-seller.

by on Jun.06, 2014

The 2015 Lincoln MKC is one of the lowest-priced models in its rapidly expanding segment.

No, the “C” doesn’t stand for “China,” but it might as well.

Lincoln has a lot riding on the upcoming launch of its new MKC crossover, the latest in a series of all-new models intended to help revive the long-struggling luxury brand. With sales of compact CUVs booming, in fact, the new MKC could soon become Lincoln’s top seller, company officials noted during a media drive in Santa Barbara, California.

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But preliminary orders for the compact crossover are already exceeding initial expectations in China, a market that could be the make-it-or-break-it for Lincoln’s long-term turnaround.

“The (compact CUV) segment remains on fire here, as well as globally,” said Matt Vandyke, the director of Lincoln’s worldwide expansion plans.

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Lincoln Hopes to Undercut Competition with $34,000 MKC

Ford luxury brand makes foray into fast-growing compact CUV segment.

by on Dec.17, 2013

The 2015 Lincoln MKC is expected to become the lowest-priced model in its rapidly expanding segment.

Lincoln hopes to undercut its competition in the increasingly crowded compact luxury crossover segment – but whether a price tag starting below $34,000 will help it gain traction against offerings from makers like BMW, Acura and Audi remains to be seen.

The Lincoln MKC is the second of four all-new models the Ford Motor Co. luxury brand has announced – with still more products under development – as part of its attempted revival. It follows the debut of the MKZ luxury sedan. But the 2015 MKC provides a significant opportunity for Lincoln to position itself in what many industry observers expect to become one of the market’s fastest-growing segments over the rest of the decade.

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“As the newest entrant in small premium utility, which is the fastest-growing luxury segment, we have to offer our clients a fresh and compelling proposition,” said Matt VanDyke, director of Global Lincoln. “The Lincoln MKC offers the lowest base entry price in the segment as well as a host of first-to-segment features.”

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Lincoln Unveiling MKC Crossover in NYC

Maker gets a jump on auto show season.

by on Nov.13, 2013

Lincoln enters one of the market's fastest-growing segments with the 2015 MKC compact crossover.

Two of the year’s most important auto shows are coming up next week in Los Angeles and Tokyo – but Lincoln is getting a jump on them both with a special preview of its own in New York City later today.

There’s good reason for it to be anxious.  Ford Motor Co. is struggling to rebuild its luxury division and doesn’t want to get lost in the auto show shuffle – especially when it comes to debuting the new 2015 Lincoln MKC which will be entering one of the high-line market’s fastest-growing product segments.

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Annual sales of compact luxury crossovers have grown by 200% since 2009, according to industry figures – demand rising 25% so far this year.

The production version of the MKC may strike a note of déjà vu for showgoers who got a first look at a concept version that debuted at the Detroit Auto Show last January. The production model will be toned down a bit, particularly when it comes to the over-the-top interior of the earlier show car, but it is nonetheless an aggressive design meant to press forward with the new Lincoln look first brought to market for 2013 in the form of the redesigned MKZ sedan.

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Spy Shots: 2015 Lincoln MKC

Luxury version of Ford Escape moves closer to production.

by on Sep.30, 2013

A prototype Lincoln MKC caught while testing. All photos courtesy Jim Dunne /CAR SPY.

In its bid to once again be taken seriously in the luxury market, Ford Motor Co. has outlined a plan to launch four critical new models by mid-decade – with a number of other offerings to follow.

The first of those, the MKZ sedan, got off to a rocky start but is finally gaining traction – just as the spotlight shifts to the next key product in the Lincoln strategy.  We got a first look at the marque’s planned compact crossover during the 2013 Detroit Auto Show. Now, TheDetroitBureau.com’s veteran spy, Jim Dunne, has captured images of the small CUV undergoing testing around Detroit.

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Due to reach market for the 2015 model-year – which means an introduction in mid-2014 – the Lincoln MKC will be based upon the same basic platform as the latest-generation Ford Escape.  And, as you might recall, Escape migrated from a traditional body-on-frame to a crossover platform when it was relaunched for the 2013 model-year.

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