Hyundai aims to take its big Genesis up a notch when the second-generation sedan reaches market. Photo credit: Len Katz.
Let there be light, said the Korean carmaker and, lo, there was, proving to the many disbelievers that Hyundai actually could build something more impressive than a low-priced econobox. The maker’s first effort to move up-market with the mid-luxury Genesis proved one of the big surprises of the last decade, winning an array of awards that included North American Car of the Year.
But was it more than just a one-time fluke? That’s the question skeptics continue to ask – and which the question Hyundai hopes to put to rest as it rolls out a second version of the big Genesis sedan for 2015. TheDetroitBureau.com got an early look at the new model last autumn but, like everyone else gathering at this week’s North American International Auto Show, we’re taking a closer look to see just how far the Koreans have gone the second time around.
It doesn’t take more than a quick glance to recognize the answer is: quite a bit, certainly from a styling standpoint. The original, 2008 Hyundai Genesis was a handsome enough car in a me-too sort of way. This time ‘round, the Seoul-based maker is more confidently pushing the boundaries of its new Fluidic Sculpture design language – now dubbed version 2.0 — and to good effect. The 2015 Genesis doesn’t look a rip-off of anyone else’s styling.