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Posts Tagged ‘2014 toyota tundra’

Toyota on the Defensive

Japanese giant faces tough challenges; bets on new, updated products.

by on Aug.01, 2013

The 2014 Toyota Tundra remake will be pulling a heavy load for the Japanese maker.

For a vehicle with a payload capacity of 2,000 pounds and the ability to tow a 10,000-pound trailer, the 2014 Toyota Tundra will be expected to do some heavy lifting — and not just on the jobsite.

It’s been an unusually tough year for Toyota, both here and abroad. While the maker recently revealed it had narrowly retained its global sales lead, the gap between the Japanese giant and arch-rival General Motors markedly narrowed and while GM gained 4% for the first six months of 2013, Toyota was down 1.2%.

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It hasn’t helped to be caught up in an ongoing political dispute between China and Japan that even saw rioters burn a Toyota dealership. But the maker has also had some unexpected setbacks in what has long been its most profitable market, the U.S., where two key lines: the midsize Camry and the Prius hybrid “family” suffered unanticipated sales declines.  Meanwhile, the outgoing Toyota Tundra pickup has failed to take advantage of the revival of the U.S. truck market, the fastest-growing segment in the industry this year.

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First Drive: 2014 Toyota Tundra

If at first you don’t succeed…

by on Jul.30, 2013

The 2014 Toyota Tundra family.

It’s been a big year for Detroit’s Big Three automakers, and while the overall upturn of the U.S. market has helped them score gains in everything from hybrid to compacts to midsize sedans, nothing has buoyed their market share and bottom line more than the revival of pickup truck demand.

No surprise, Toyota is eying that market with envious ambition. The Japanese maker has long dominated the compact truck market with its Tacoma model, but despite repeated attempts, Toyota has failed to crack the code on the bigger – and traditionally more domestic-loyal full-size pickup segment.

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It seemed to have a winner in hand when the Toyota Tundra went through a major redesign six years ago, but after an initial burst of growth sales collapsed.  To be fair, the entire full-size truck market collapsed, declining by roughly half during the depths of the Great Recession, but Toyota is now lagging the pickup rebound and is anxious to regain momentum with the Tundra redesign it’s bringing to market for the 2014 model-year.

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Toyota Rolls Out All-New Tundra

New truck takes aim at dominant domestics.

by on Feb.07, 2013

The 2014 Toyota Tundra makes its Windy City debut.

You don’t get to be number one by sitting on the sidelines. Yet, since rolling out the original T100 more than two decades ago, Toyota has largely been left on the bench in the U.S. full-size pickup market.  It remains the only major segment where the world’s largest automaker has repeatedly failed to become a significant, if not dominant player.

But Toyota is nothing if not patient.  It took a series of tries to get on the boards in the once-thriving minivan market. And the Japanese maker is betting that it will eventually come up with the right formula for a full-size truck.

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Like the one it is showing off in Chicago this week, an all-new version of the Toyota Tundra that has clearly been designed to correct past mistakes.  The third-generation Toyota truck features a bolder, more rugged design, a bigger and quieter cabin, and a number of what the maker claims to be truck segment firsts, including Blind Spot Monitoring and Cross-Traffic Alert.

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Toyota to Debut All-New Tundra Pickup in Chicago

Maker hopes to finally gain some traction in domestic-dominated full-size truck segment.

by on Jan.24, 2013

Don't be surprised to see Toyota take a more conservative approach to styling than with this, the current version of its Tundra pickup.

One thing about Toyota, it doesn’t give up easily.  The maker has proven that time and again in a variety of market segments, including the minivan niche, as it comes back after a lackluster performance with a better product that gains more market share.

The one but that Toyota just hasn’t been able to crack – so far – is the huge and fast-reviving full-size pickup segment. Like Japanese rival Nissan’s Titan, the Toyota Tundra has simply failed to dent a segment still dominated by Detroit. But the industry giant is determined to gain some traction and will roll out its latest weapon when it reveals the new 2014 Toyota Tundra at the Chicago Auto Show next month.

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Beyond confirming the introduction, the maker is revealing nothing, no hints about styling, payload or performance and definitely no teaser images.  In fact, there’ve been few of the normal spy shots making the rounds, underscoring Toyota’s apparent determination to take the industry by surprise when the next-gen truck is unveiled.

That said, a number of sources have been offering up hints as to what might be in store when we finally get a good look at the 2014 Toyota Tundra next month.

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