For a vehicle with a payload capacity of 2,000 pounds and the ability to tow a 10,000-pound trailer, the 2014 Toyota Tundra will be expected to do some heavy lifting — and not just on the jobsite.
It’s been an unusually tough year for Toyota, both here and abroad. While the maker recently revealed it had narrowly retained its global sales lead, the gap between the Japanese giant and arch-rival General Motors markedly narrowed and while GM gained 4% for the first six months of 2013, Toyota was down 1.2%.
It hasn’t helped to be caught up in an ongoing political dispute between China and Japan that even saw rioters burn a Toyota dealership. But the maker has also had some unexpected setbacks in what has long been its most profitable market, the U.S., where two key lines: the midsize Camry and the Prius hybrid “family” suffered unanticipated sales declines. Meanwhile, the outgoing Toyota Tundra pickup has failed to take advantage of the revival of the U.S. truck market, the fastest-growing segment in the industry this year.