As it sells off its old full-sized pickups while ramping up production of two all-new models, things are going markedly better than forecast, according to several top General Motors executives, with sales exceeding expectations and the old truck commanding a higher price than planned.
The overall U.S. market has been rebounding faster than almost anyone has expected this year, with sales now forecast to reach or exceed 15.5 million for all of 2013, about 1 million more than last year. And full-size pickups have been leading the charge, the segment up more than 20% for the past seven months.
But GM pickup sales surged a whopping 44% in July compared to year-earlier numbers, with the outgoing 2013 model accounting for 85% of total volume for the month.
“It’s a nice transition,” said Chris Perry, general marketing manager for the Chevrolet Division which markets the most popular of GM’s two full-sized trucks, the Silverado. The other model is the GMC Sierra.