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First Drive: 2014 Kia Cadenza

The Korean maker targets the premium segment.

by on May.22, 2013

The 2014 Kia Cadenza.

Kia has grown quickly in recent years by offering consumers an array of interesting and well-designed vehicles that belie the brand’s original image as the maker of stripped-down econoboxes even while Kia maintains its focus on value.

The introduction this month of the Kia Cadenza is yet another big step in the evolution of the Korean brand, Kia taking its first step into $35,000-plus price range was once reserved for major luxury. Much like the Genesis offered by sibling Hyundai, the new Cadenza offers a level of refinement and features until now not associated with the Kia brand.

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Moreover, the Cadenza, like the Hyundai Genesis, is a very attractive vehicle. Its long, low silhouette endows the new Kia sedan with a long, elegant stance that conveys the sense this is a luxury vehicle. The front and rear fascias are very handsome with a nicely tailored appearance set off by the distinctive lamps at all four corners of the vehicle.

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Kia Makes the Case for Cadenza

Korean maker aims for the premium sweet spot.

by on May.15, 2013

Kia hopes to fill the white space between mainstream and luxury with the new 2014 Cadenza.

As it rolls out the new Cadenza, Kia says it hopes to break into a new niche between the conventional mainstream and more luxurious segments.

The Kia Cadenza becomes the most expensive product the Korean maker has ever offered, with a well-equipped model pushing above the $40,000 mark. The launch echoes the strategy of Kia’s sibling brand, Hyundai, which has also expanded upwards from its traditional, econobox roots.

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During the launch of the new Cadenza, Michael Sprague, Kia’s vice president for marketing communications, said the habits of American car buyers are changing. Fewer motorists actually want to move up and own a luxury brand, only 8% today compared to 22% before the recession undermined consumer confidence. Instead car buyers are looking for a good value and they want luxury features and the latest technology in a less ostentatious package.

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First Look: 2014 Kia Cadenza

New sedan reveals Korean maker's upscale aspirations.

by on Jan.15, 2013

The 2014 Kia Cadenza displays the latest take on the Korean maker's Tiger Nose design.

Like Hyundai, its better-known Korean sibling, Kia has some aggressive upscale aspirations – and it’s revealing what’s in store with the new 2014 Cadenza premium sedan making its first appearance at the North American International Auto Show.

As with other recent Kia offerings, such as the stylish Optima, the bigger model adopts a sleeker and more upscale appearance developed under the guidance of former Audi designer Peter Schreyer, who has led the dramatic transformation of the Korean brand since joining Kia five years ago.

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Known as the K7 in the Korean market, the new 2014 Kia Cadenza is slightly longer than the BMW 5-Series, albeit a bit narrower.  It shares the same underlying platform as the Hyundai Azera and will go up against such competitors as the Acura RL and the newly restyled Toyota Avalon – as well as Chevrolet’s 2014 Impala update.

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