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Ford Slings Mud – and Rocks – at Ram With New F-150 Tremor

New sport-truck opts for higher-mileage Ford EcoBoost V-6.

by on Jun.27, 2013

Ford targets younger, hipper sport-truck buyers with the 2014 F-150 Tremor.

Just because you want to tear things up doesn’t mean you have to swizzle a lot of gas – not with Ford’s new F-150 Tremor.

The new sport-truck due into showrooms this autumn will opt for Ford’s EcoBoost which the maker claims can deliver V-8 power but V -6 fuel economy.

“The new Tremor gives F-150 customers yet another option to drive a highly capable, distinctive performance truck with features typically found only in the aftermarket,” said Brian Bell, F-150 product marketing manager, during the new truck’s unveiling on Thursday.

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The debut of the regular cab, short-bed Tremor took many by surprise.  Ford has fed the market for pickups with all manner of variants in recent years, but it wasn’t expected to come up with another spin-off until after an all-new version of the F-Series was scheduled for launch in late 2014.

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