The Kia Niro Concept uses a new B-segment platform likely to soon show up in production.
While a teaser image of the new Kia Niro suggests the show car is capable of doing some serious off-roading, the Korean maker is really exploring the possibilities of a “cutting-edge urban hybrid vehicle.”
Making its debut at the 2014 Chicago Auto Show, the prototype “hints at” something Kia clearly has under development, a small, high-mileage crossover that would target younger, environmentally minded buyers living in urban environments much like the Windy City.
The goal is to come up with something that has more attitude and a more fun-to-drive feel than the typically stodgy hybrids of today that seem focused only on maximizing mileage.
Fuel for Thought!
“Ten years ago people wanted understated style in the SUV market, but increasingly, as more people migrate to the B-segment, they are looking for strong character and individuality,” said Gregory Guillaume, Chief Designer at Kia’s Frankfurt, Germany-based Design Center Europe which developed the Niro concept.