With products ranging from the next-generation Chevrolet Silverado pickup to an all-new Infiniti electric vehicle, the U.S. auto industry will see a potentially record flood of new products roll into dealer showrooms by 2016.
According to the new “Car Wars” study by Merrill Lynch the assault will hit its peak in the 2014 and 2015 model-years when manufacturers are planning to introduce 105 new cars, trucks and crossovers.
The fast and furious roll-out will challenge makers that can’t keep up the pace, with Merrill Lynch analyst John Murphy forecasting that Ford, General Motors and Toyota likely will emerge the winners of the battle, the three picking up significant new market share.
Somewhat surprisingly, Murphy predicted that Korea’s two makers, Hyundai and Kia, will lose momentum, reversing recent record share gains.
The product assault “is a good harbinger for the industry at large,” said Murphy in a media conference call.