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Posts Tagged ‘2013 lincoln mkt’

Dealers Ready to Invest in Lincoln Revival

New MKZ winning retailers over.

by on Feb.08, 2012

The new Lincoln MKZ Concept will reappear in production form at the NY Auto Show, in April..

One of the things Ford Motor Co. desperately needs as it rebuilds the Lincoln brand is help from its dealers.  But despite some grumbling over the high up-front costs to convert showrooms to match the new Lincoln theme, the automaker seems to be making some headway on that front.

More than half of all Lincoln dealers in the top 130 U.S. markets have committed to upgrade their facilities, according to Ford.  And the new Lincoln MKZ – first seen in concept form at last month’s Detroit Auto Show – is helping win more over.

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“We have shared our plans about future Lincoln products, the (direction of the) brand going forward and the consumer experience we have envisioned, and already a majority of our dealers have said they are with us,” said Ken Czubay, vice president of U.S. Marketing, Sales and Service.

“Ultimately, this is good news for our customers, who will see our new approach to the luxury consumer experience at every touch point,” he said.

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Lincoln Hopes MKT Can Replace Town Car

Special edition earmarked for fleet use.

by on Nov.22, 2011

A Town Car by any other name? Lincoln will offer a Town Car version of the 2013 MKT crossover.

The Lincoln Town Car is coming back to life – though long-town limo fans may not immediately recognize the replacement.

With its long-in-the-tooth Town Car now out of production Lincoln has been looking at the prospect of losing its long-time grip on the so-called “black car” market.  But it’s hoping to regain a dominant position in the livery world with the addition of a special version of its newly-updated MKT crossover vehicle.

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Ford’s luxury division will attempt to win back limo companies and other customers by emphasizing the roominess of the MKT as well as its all-weather capabilities, a potential advantage over the old rear-wheel-drive Town Car sedan.

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New Look for Lincoln Coming to LA Auto Show

New design language will debut on MKS, MKT Updates.

by on Nov.11, 2011

Lincoln will introduce two updated models in LA, both revealing the luxury maker's new design language.

The upcoming L.A. Auto Show could mark a critical transition point for Lincoln.  Struggling to regain its position in the luxury automotive hierarchy, Ford’s upscale brand plans to use the event to unveil what it describes as a new design language for future products that will better distinguish them from down-market Ford kin.

That will begin with the redesigned Lincoln MKS and MKT models, both of which are on the docket to debut at L.A.’s Staple’s Center next week.

The Final Word!

The new design theme, Lincoln proclaims, is more “forward-looking and more elegantly crafted” than what we’ve been seeing in recent years, with most Lincolns little more than tarted-up Ford models.  But just how much further the automaker will go beyond basic body design remains to be seen.

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