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Posts Tagged ‘2013 lincoln mks’

Updated MKS, MKT Only Begin Lincoln Makeover

Real change comes in January with next-gen Lincoln MKZ.

by on Nov.18, 2011

The transformation of Lincoln design gets underway with the LA unveiling of the 2013 MKS.

Hoping to turn its long-lagging Lincoln brand into a serious luxury contender, the upscale Ford division brought two important updates to the L.A. Auto Show that mark what officials call “truly the beginning” of Lincoln’s transformation.

The updates to the 2013 Lincoln MKS and MKT are relatively modest, with the sedan and crossover getting updates fascias and grilles, new wheels and modest improvements in performance and fuel economy. They’re also getting the updated versions of the MyLincolnTouch systems designed to address criticism of the infotainment technology.

Your Auto Show Source!

But company officials confirmed that the big news for Lincoln won’t be revealed until January at the North American International Auto Show.  TheDetroitBureau.com has learned that the centerpiece will be an all-new version of the Lincoln MKZ. The brand’s entry-luxury sedan will get an all-new look showcasing Lincoln’s new design language.  And, among other things, Lincoln will abandon its well-known “waterfall” grille.  The maker is also working on an all-glass roof that can operate like a convertible top, as well.

“This is truly marking the beginning” for Lincoln’s design renaissance, said Max Wolff, the brand’s chief designer, following the debut of the new MKS and MKT models.

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New Look for Lincoln Coming to LA Auto Show

New design language will debut on MKS, MKT Updates.

by on Nov.11, 2011

Lincoln will introduce two updated models in LA, both revealing the luxury maker's new design language.

The upcoming L.A. Auto Show could mark a critical transition point for Lincoln.  Struggling to regain its position in the luxury automotive hierarchy, Ford’s upscale brand plans to use the event to unveil what it describes as a new design language for future products that will better distinguish them from down-market Ford kin.

That will begin with the redesigned Lincoln MKS and MKT models, both of which are on the docket to debut at L.A.’s Staple’s Center next week.

The Final Word!

The new design theme, Lincoln proclaims, is more “forward-looking and more elegantly crafted” than what we’ve been seeing in recent years, with most Lincolns little more than tarted-up Ford models.  But just how much further the automaker will go beyond basic body design remains to be seen.

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