Hoping to turn its long-lagging Lincoln brand into a serious luxury contender, the upscale Ford division brought two important updates to the L.A. Auto Show that mark what officials call “truly the beginning” of Lincoln’s transformation.
The updates to the 2013 Lincoln MKS and MKT are relatively modest, with the sedan and crossover getting updates fascias and grilles, new wheels and modest improvements in performance and fuel economy. They’re also getting the updated versions of the MyLincolnTouch systems designed to address criticism of the infotainment technology.
But company officials confirmed that the big news for Lincoln won’t be revealed until January at the North American International Auto Show. TheDetroitBureau.com has learned that the centerpiece will be an all-new version of the Lincoln MKZ. The brand’s entry-luxury sedan will get an all-new look showcasing Lincoln’s new design language. And, among other things, Lincoln will abandon its well-known “waterfall” grille. The maker is also working on an all-glass roof that can operate like a convertible top, as well.
“This is truly marking the beginning” for Lincoln’s design renaissance, said Max Wolff, the brand’s chief designer, following the debut of the new MKS and MKT models.