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Lexus GS F Sport Debuts at SEMA

Adding some passion to a traditionally staid brand.

by on Nov.02, 2011

Lexus hopes to deliver a more passioned driving experience with the new GS F Sport.

Toyota is hoping to pump a little passion into its traditionally staid luxury brand Lexus, and is betting the new GS F Sport will be a major piece in that grand transformation.

The second model to wear the “F” badge is making its formal debut at this year’s SEMA Show, the annual aftermarket extravaganza in Las Vegas.

Most luxury buyers “don’t put ‘Lexus’ and ‘performance’ into the same sentence,” admits Brian Smith, the Toyota subsidiary’s vice president and general manager.  But that, he hopes, has begun to change – first with the launch of the Lexus IS-F muscle car and, now, with the addition of the GS F Sport.

Power Up!

The latest offering shares most of its fundamentals with the Lexus GS350, which was unveiled at the Pebble Beach Concours d’Elegance back in August.  (Click Here for a closer look at that  sedan.)

The new model is “the first to wear the new face of Lexus,” proclaimed Toyota CEO Akio Toyoda, during the California preview, a new “spindle grille” framed by hockey stick-shaped LCD running lamps.  The overall shape of the car is more angular and distinctive, as well.