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First Drive: 2013 Hyundai Veloster Turbo

Upping the fun factor.

by on Jun.27, 2012

Hyundai pumps it up with the new Veloster Turbo.

The Hyundai Veloster has been turning heads ever since the South Korean automaker rolled it out last autumn.  If the quirky little hatchback had a downside it was an anemic powertrain that limited its fun factor.

To their credit, Hyundai officials listened to the critiques and responded with unexpected speed, a new Veloster Turbo ready to hit market for the 2013 model-year that is bound to win over even more fans looking for a car that’s both cool and now has ample power to back its ambitions.

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The restless folks at Hyunda Motor America have also tweaked the Veloster’s still fresh exterior design with the turbo version while adding more equipment.  The results should provide some serious competition for more established nameplates in this class such as the Volkswagen GTI, the Honda Civic Si and the Mini Clubman.

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First Look: 2013 Hyundai Veloster Turbo

Now, it's the little engine that could.

by on Jan.09, 2012

Hyundai puts the Veloster Turbo on steroids, bumping horsepower up by nearly 50%.

The Hyundai Veloster is certainly a head-turner, but the unusual 3-door coupe that came to market last year was more poseur than powerhouse, with a little engine that couldn’t.  No more.  In a surprisingly rapid response to customer demand, the maker is rolling out a new turbo model for 2013.

Hyundai officials admit they were taken a bit by surprise.  They didn’t think the market would want a truly sporty version of the little Veloster, which features twin doors on the passenger side and a single door on the driver’s side – plus a hatchback.  But the desire for more power became quickly apparent as media and buyers alike raved about the Veloster’s basics but lamented its lack of performance.

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“The Turbo further broadens Veloster’s hero role in the Hyundai line-up to attract our next generation of buyers,” said Mike O’Brien, vice president, product and corporate planning, Hyundai Motor America.

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