Honda hopes to pump some new life into one of its most troubled product lines with a modest but much-needed update for 2013.
No longer linked to the maker’s mainstay Accord, Honda officials are hoping to see sales double for the 2013 Crosstour. Of course, that starts off a low base. While the maker presented an assortment of upbeat owner testimonials during the opening of its New York Auto Show preview, the previously named Accord Crosstour simply didn’t connect with the general public.
As with the new RLX flagship introduced in New York by its up-market Acura brand (Click Here), Honda is calling the Crosstour on its stand a “concept,” though as with the Acura model, the Honda Crosstour show car “is very close to the product we’ll be bringing out this fall,” said Sage Marie. The executive was a product planner on the program but recently shifted assignments and is now head of Honda public relations.