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Honda Tries Again with Updated Crosstour

Honda hopes sales will double for more ute-like CUV.

by on Apr.05, 2012

Honda tries again with the 2013 update of its slow-selling Crosstour model.

Honda hopes to pump some new life into one of its most troubled product lines with a modest but much-needed update for 2013.

No longer linked to the maker’s mainstay Accord, Honda officials are hoping to see sales double for the 2013 Crosstour.  Of course, that starts off a low base.  While the maker presented an assortment of upbeat owner testimonials during the opening of its New York Auto Show preview, the previously named Accord Crosstour simply didn’t connect with the general public.

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As with the new RLX flagship introduced in New York by its up-market Acura brand (Click Here), Honda is calling the Crosstour on its stand a “concept,” though as with the Acura model, the Honda Crosstour show car “is very close to the product we’ll be bringing out this fall,” said Sage Marie.  The executive was a product planner on the program but recently shifted assignments and is now head of Honda public relations.


Honda To Reveal New Crosstour at NY Auto Show

Maker hanging onto slow-selling crossover despite skeptics.

by on Mar.20, 2012

Honda's current Crosstour is struggling so the maker plans to reveal a major update in NY next month.

Honda hopes to kick-start one of its more embarrassing failures when it rolls out a new version of the Crosstour crossover at next month’s New York Auto Show.

For the moment, Honda is holding back details on the Crosstour update, but suggests it will reveal a “new exterior styling direction” during its April 4th news conference at New York’s Jacob Javits Convention Center.

It will need one.  Originally launched as the Accord Crosstour, the vehicle followed in the general direction of other recent sedan/CUV body styles, such as the BMW 5-Series GT and X6.  But the Honda version was all but universally panned – at least on the design front.  The Crosstour did do better in terms of quality and reliability ratings, J.D. Power declaring it the “Highest-Ranked Midsize Crossover/SUV” in the 2011 Initial Quality Survey.

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Honda marketers have been struggling to prop up the Crosstour this year.  Notably, they abandoned the link to the Accord line, which they felt might have been confusing potential customers.  Still, demand has been running in the 100s – barely – not the 1,000s, as Honda had originally hoped.