Detroit Bureau on Twitter

Posts Tagged ‘2013 ford fusion’

Ford Recalling New Fusion for Faulty Headlamps

Second recall in a week for new sedan.

by on Dec.07, 2012

The 2013 Ford Fusion faces a second recall.

Ford Motor Co. plans to recall more than 19,000 of its new Fusion midsize sedans to replace faulty headlamps, the second service action hitting the new and well-publicized vehicle in just a week.

Last Friday, the automaker announced that it would recall about 80,000 vehicles, including nearly 16,000 Fusions, because of a potential fire risk.

The latest recall was triggered by the discovery of a manufacturing defect at a Ford supplier that could result in the vehicle’s headlamps dimming and becoming hazy over time, according to documents the automaker filed with the National Highway Traffic Safety  Administration.

Your News Source!

A company spokesman said the headlamp problem was discovered during internal testing of the Fusion sedan, which was completely redesigned for the 2013 model-year and which went on sale in September. The maker says it has received no reports of accidents or injuries related to the problem – though NHTSA warned that the defect could nonetheless increase the possibility of a crash.

(more…)

Ford Recalls Escape – Again – and New Fusion

New models face risk of engine fire.

by on Dec.03, 2012

The new 2013 Ford Escape faces yet another recall.

Ford Motor Co.’s new Escape crossover has been the subject of a series of recalls since its mid-year debut – and now faces another as the automaker warns versions of the popular CUV equipped with a 1.6-liter EcoBoost engine could overheat and catch fire.

The problem also impacts the 2013 Ford Fusion.  In all, about 89,000 of the two models – among Ford’s best-selling nameplates – are affected.

Subscribe Free!

The latest recall could prove a setback not just for the 2013 Fusion and Escape models but for Ford itself. The maker has been hammered in recent months in a series of customer satisfaction, quality and reliability surveys.

(more…)

Ford Fusion Nabs Green Car of the Year Award

Judges swayed by mix of powertrain options.

by on Nov.29, 2012

Ford plans to play up its Green Car award in spots coming soon to a TV near you.

Despite the popular media’s fixation on battery power, automotive insiders are quick to caution that there is no “silver bullet” solution, no single technology that will likely meet all the needs for tomorrow’s clean and efficient automobiles.

That message was hammered home by the choice of the 2013 Ford Fusion as the Green Car of the Year, an award designed to focus the spotlight on the latest clean-tech automobiles.

Your Automotive Insight!

A key to the decision was the fact that the new midsize sedan offers a broad range of powertrain alternatives, from conventional gasoline power up to an all-new plug-in hybrid.

“That’s an example of automotive democracy,” said Ron Cogan, publisher of Green Car Journal, the organizer of the annual award.

(more…)

MMM Special: Can Ford Fusion Stand Out in Sea of Sameness?

Fusion marketing campaign is very visible - but invisible, too.

by on Nov.06, 2012

Ford Fusion launches sales with a creative new series of ads.

Few automotive segments are more crowded than the midsize sedan market.  So, despite months of hype, hoopla and hope, the official sales debut of the striking new 2013 Ford Fusion might have been underwhelming if traditional ad campaign launch methods were followed.

Global Ford marketing czar Jim Farley clearly wasn’t going to settle for the same-old same-old, it turns out, Ford choosing to follow its own and less traveled road. In doing so, it has created some stunning, provocative and compelling graphics in broadcast commercials and print ads that are amplified with succinct copy that is both persuasive and convincing.

Your Global Auto News Source!

I was able to preview major elements of the new campaign, including elements of the company’s overview from Amy Marentic, Ford’s group marketing manager. And the ad agency perspective from Toby Barlow, Team Detroit’s chief creative director, who revealed the artsy back-story, the agency overview and divulged intricate and elaborate production methods that were used.

(more…)

First Drive: 2013 Ford Fusion

Can Ford's new model again set the midsize benchmark/

by on Sep.21, 2012

Ford will be going up against some tough competition with the 2013 Fusion remake.

The last time Ford dominated the midsize American passenger car market it was selling the original Taurus.   Despite that success, the maker quickly seemed to lose focus, shifting its attention to the more profitable SUVs that would soon dominate the U.S. market.  It didn’t take long for the Japanese to fill that midsize vacuum, Toyota, with the Camry, and Honda with the Accord, taking a commanding lead for the last quarter century.

But with U.S. fuel prices surging, and buyers suddenly beginning to shift back to passenger cars Detroit has woken up, unleashing an assortment of new and surprisingly competitive models.  At the top of that list is the new 2013 Ford Fusion.

The Last Word!

The new midsize model has a number of things going for it that could give Ford significant momentum despite the breadth of competition it will face.  There’s the fact that the Fusion Hybrid will deliver best-in-class 47 mpg fuel economy that markedly bests the comparable Toyota Camry and falls only 3 mpg short of the vaunted Prius. There’s the range of advanced safety and infotainment features. And then there’s the new Fusion’s striking design.

(more…)

Can Ford Land on Top With New Fusion?

“Aiming for the sweet spot.”

by on Sep.19, 2012

Celeb pitchman Ryan Seacrest will step up his efforts on behalf of the 2013 Ford Fusion.

If you’re hoping to measure the importance of the new Fusion sedan to Ford’s future just consider the efforts the automaker has gone to this week to give the newly redesigned midsize model a strong send-off.  The maker notably trotted out CEO Alan Mulally and other senior executives for a series of high-profile previews in New York, Los Angeles, Miami, San Francisco and, of course, Detroit.

It’s understandable.  The new Fusion is Ford’s most important launch of the year.  Some might contend it’s the most significant in several years.  Among other things, it repositions the Detroit maker as a viable contender in the hotly contested midsize sedan segment for the first time in years.

Stay in the Know!

The last time Ford dominated it was selling the original version of the Taurus, a quarter-century ago.  But after shifting focus to its SUV line, that once-heralded sedan lost its momentum and eventually turned into little more than a rent-a-car option.  The Japanese took over in the midsize market, a dominant position they have held ever since.

(more…)

2013 Ford Fusion Grabs Mileage Crown

Hybrid will nudge 47 mpg.

by on Sep.18, 2012

The 2013 Ford Fusion Hybrid gets 47 mpg Highway, 8 mpg better than the Toyota Camry Hybrid.

The 2013 Ford Fusion has snatched the brass ring, winning certification as the most fuel-efficient model in the critical midsize passenger car segment.

According to the Environmental Protection Agency, which has the last word on the mileage numbers that appear in a vehicle’s Munroney, or window, sticker, the hybrid version of the 2013 Ford Fusion gets 47 miles per gallon.  And that number holds for the new model’s city, highway and combined ratings, an unusual bit of news.  In the highway category, the 2013 Fusion’s numbers are 8 mpg better than the current midsize champ, the Toyota Camry Hybrid, with a 4 mpg advantage in the city.

Subscribe Now - It's Free!

Ford didn’t displace the new king-of-the-hill when it comes to its conventionally powered Fusion, however.  The EPA says the Fusion with a 1.6-liter EcoBoost inline-four still lags one mile per gallon behind the 38 mpg Nissan Altima, itself newly remade for 2013.

(more…)

Ford Planning up to 25% More Products per Plant

Mazda out, Ford has big plans for Flat Rock factory.

by on Sep.10, 2012

Ford President of the Americas Mark Fields at the renamed Flat Rock Assembly Plant.

By 2015, Ford plants around the world will be able to produce 25% more vehicles and their derivatives than they could turn out in 2011, company officials said Monday.

Increasing the range of models rolling off a single assembly line should help the maker better balance production and demand, said Mark Field, Ford president of the Americas, during an appearance at the maker’s plant in the southern suburbs of Detroit.

Be in the Know!

Long known as AutoAlliance, that plant was operated as part of a joint venture with Mazda Motors. The Japanese maker built its last Mazda6 sedan there last month, however, and Ford has now taken full control of the facility, renaming it the Flat Rock Assembly Plant – a reference to the town where it is base.

“The new Flat Rock Assembly Plant symbolizes the growth driven by our One Ford plan,” said Fields, adding Ford will be adding a second shift at the Flat Rock plant in the first half of 2013.

(more…)

Ford Betting Safety Will Sell New Fusion

New poll says “safety does sell.”

by on Aug.29, 2012

Ford is betting that an array of advanced safety gear will help sell the 2013 Fusion sedan.

“Safety doesn’t sell.”  Or so went the conventional wisdom that followed the failure of Ford’s effort, in 1957, to introduce what was, for that era, a raft of breakthrough safety gear.

This time, the maker is a little more confident that safety really does attract buyers – something that was underscored by a new survey it conducted showing that the latest alert and assist systems could provide a market advantage for the all-new Fusion debuting later this year.

Drivers are well aware their limitations, according to a new survey done for Ford by an independent polling firm and involving a sample of more than 2,000 drivers from across the U.S. The pollster found nearly 50% of those contacted have fallen asleep while driving or know someone who has; nearly six in 10 blame blind spots for accidents or near collisions and nearly four in 10 of those surveyed fear parallel parking.

Your Inside Source!

“We found the drivers we talked to were definitely inclined toward features that provided real practical benefits by alerting them to potentially hazardous situations they may have missed,” according to Billy Mann, managing director of Penn Schoen Berland, which did survey for Ford.

(more…)

Ford’s Secret Weapon: Coffee (and Ryan Seacrest)

Maker engaging in “Random Acts of Fusion.”

by on Jul.18, 2012

Can Ryan Seacrest and a free cup of coffee help sell the new Ford Fusion?

In an increasingly crowded midsize segment, Ford Motor Co. has come up with a secret weapon to help launch the 2013 Ford Fusion: coffee.

“It’s really kind of a natural,” said Craig Daitch, Ford manager of car communications as he stood outside Commonwealth Coffee in Birmingham, Mi. where Ford was holding a brief pop-up event to show off the new Fusion sedan.

It was the forerunner of dozens of similar events Ford will use to introduce the new Fusion to consumers over the next couple of months before the marketing campaign begins in earnest.

http://www.thedetroitbureau.com/about/subscribe

Subscribe Now! It's Free!

The Fusion comes equipped with a suite of new safety equipment, including a system that tells drivers they are getting drowsy by flashing a coffee cup at them to suggest they pull over, Ford officials. The Fusion will also come with such advanced safety features as lane guidance and park assist technology.

(more…)