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Posts Tagged ‘2013 dodge viper’

Dodge Confirms New Viper Debuting in NY

New driveSRT website promotes upcoming launch.

by on Feb.29, 2012

This tease of the new Dodge Viper also introduces the sports car's new logo.

The Chrysler Group has confirmed the all new Viper will be unleashed for the first time in the Big Apple, normally not the place one might expect to be driving a high-performance sports car.  But the reborn Dodge sports car will reappear during a press event at the New York Auto Show in early April.

In anticipation of the upcoming Viper reveal in New York, the Chrysler Group’s Street and Racing Technology brand has launched a revamped “” website to help show off its vehicles, which
are designed and built by the Chrysler Group’s in-house performance division.

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“We’re excited to bring the newly redesigned to life,” said RalphGilles, the SRT president. “The new site not only offers more exclusive content but it also provides unique ways to connect and stay connected with many enthusiasts groups that we’re building the new SRT brand around,” he added.


Dodge Offers First Tease of Reborn Viper

Hints of retro for snake charmer.

by on Jan.31, 2012

Dodge offers a first hint of what's to come when the Viper makes its return.

With the reborn Dodge Viper scheduled to make its return debut at the upcoming New York Auto Show, the Detroit maker is offering a first vague hint of what’s to come in the form of this stylized silhouette on the SRT Facebook fan page.

The original Viper roadster,  designed to be a pure American muscle car, not even offering anti-lock brakes or airbags in its original incarnation.  A coupe roof was grudgingly added in 1996, with ABS, airbags and a few other niceties eventually becoming part of the package.  But from Day One, the snake was all about muscle and that’s expected to remain the heart-and-soul of the all-new Dodge Viper when it finally returns to showrooms next year.

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The front-view teaser suggests the design is a bit retro, though the new version of the Viper will be all-new, this time with a platform borrowed from Fiat’s Maserati division – though it is expected to feature a unique-to-Viper engine.


Chrysler Reopening Viper Plant

Will produce next-generation Dodge sports car.

by on Dec.13, 2011

An older Dodge Viper rolls off the line at the Conner Ave. plant before it closed in 2010.

The Dodge Viper will return to production late next year – and it will roll off the same small Detroit assembly line that built the original “snake” sports car.

A release going out later today will confirm the long-anticipated revival of the distinctive, low-volume sports car, with Ralph Gilles, CEO of Chrysler’s SRT Brand and Motorsports revealing, “The next generation Viper will make its return to the product lineup in late 2012 as a 2013 model.”

The sports car, in turn, will be produced at the Conner Avenue Assembly Plant, on Detroit’s east side, a specially designed facility able to handle the largely hand-built Viper.

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“We’re extremely excited that our ultimate American sports car will continue to live on and be produced exclusively here in the Motor City,” added Gilles.


Dodge Viper Redux

Chrysler confirms late 2012 launch…and more.

by on Apr.15, 2011

A Dodge Viper "mule" undergoes testing before the snake's planned return in late 2012.

The snake is back.  Well, almost.  We were pleased to get a teaser shot of the 2013 Dodge Viper, though we’d have been a lot happier if it was the actual next-gen 2-seater, rather than a “mule” using the old model’s body and the ’13 Viper’s mechanicals.

Still, Dodge muscle aficionados will have something to crow about, Chrysler confirming earlier promises to revive the legendary sports car.

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The latest corporate missive is short on details, though it does suggest that the maker has given into modern realities and won’t follow the path blazed by the first-generation Viper, which eschewed high-tech niceties, such as anti-lock brakes.  One of the few things the Dodge news release reveals is that the 2013 Viper will be getting stability control for the first time.

We’ll have to wait to see just how much more high-tech gadgetry and gimmickry it will feature, but the full array of brake-derived systems is a likely.  More advanced chassis controls may also be in the mix considering competitive realities.