For a company that long ignored the passenger car market – especially the econocar segment –Chevrolet is making a big push with an assortment of offerings that can be described as small, smaller and, with the upcoming launch of the Chevy Spark, smallest.
The new microcar is the tiniest ever to grace the line-up of General Motors’ largest brand. But the automaker is intent on winning over buyers in a segment that it believes will be growing rapidly in the years ahead.
The challenge will be to convince buyers that the 2013 Chevrolet Spark is more than just a basic econobox, and that it has the features and styling of better-known competitors like the Honda Fit, Hyundai Accent and Toyota Yaris, and even smaller city cars.
GM will officially unwrap the 2013 Chevy Spark at the L.A. Auto Show later this week. It will roll into showrooms early next year to flesh out a line-up of small cars that already includes the unexpectedly popular Cruze compact and new Sonic subcompact.