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Buick Hopes to Encore with New Compact CUV

GM entry-lux brand needs a boost.

by on Jan.22, 2013

The Buick Encore finally reaches U.S. showrooms.

It’s hard to overstate the importance of Buick’s new Encore compact crossover-utility vehicle.

Buick, which many didn’t expect to survive parent General Motors’ 2009 bankruptcy, has been struggling to redefine itself in a market where it had, for the past several decades, become increasingly irrelevant.  But there have been signs of revival and along with several other recent additions to the line-up, the maker will use the new Buick Encore to target young buyers who until now might not have even considered the brand.

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“We’re going to see new folks…coming into the showroom,” promises Encore marketing manager Lloyd Biermann, adding that, “They’re going to be younger, as well.”

Or so the maker hopes — and counts on — as it struggles to keep pace with the rest of the rebounding U.S. auto industry.

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Buick Encore Does a Slow Striptease

Maker slowly reveals new crossover ahead of NAIAS debut.

by on Dec.28, 2011

Buick continues to reveal more of the new Encore crossover scheduled for debut next month.

Like the most skilled ecdysiast the Buick Encore is performing a slow and seductive striptease in advance of its January 10 debut at the North American International Auto Show.

The latest pictures – along with a close-up released earlier — confirm what we already know: that the Encore will be the newest and smallest crossover in the Buick line-up, and that it will feature not only the brand’s trademark waterfall grille but the classic Buick portholes, here on the Encore’s hood.

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What else?  Here’s what else we can reveal:

The 2013 Encore is believed to be sized to go up against more mainstream models, such as the newly redesigned Honda CR-V, though the Buick Encore will be targeted at a more luxurious segment of the market, just beneath General Motors’ highline Cadillac brand.

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Buick Revealing New CUV at Detroit Auto Show

2013 model expected to carry Encore nameplate.

by on Dec.07, 2011

Buick will add a new small crossover to its rapidly expanding line-up.

What can Buick do for an Encore?

The once-terminal General Motors brand has been given a new lease on life with products like the Enclave, LaCrosse and, most recently, the Verano.  But in today’s crowded market you’re only as good as your latest product.

Which means Buick will be coming to the North American International Auto Show, in Detroit, next month with what company officials acknowledge will be a new small crossover vehicle.  While details are scarce, expect it to be dubbed the Buick Encore and go on sale in the 2013 model-year.

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The new CUV will be one of a number of new General Motors products scheduled to make their debut at the 2012 Detroit Auto Show.  As TheDetroitBureau.com reported Monday, that will include the new Cadillac ATS, a compact sedan taking aim at the fastest-growing niche in the luxury car market.  The maker also plans to show the production version of the sporty Chevrolet Sonic RS and two Chevy concept vehicles.

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